The world’s largest ad agency Dentsu announced it had partnered with Apple for the sales of smartphone ad network iAd in Japan. Dentsu will start the sales in early 2011, and their subsidiary Cyber Communications Inc. provides ad content production services including media planning. iAd is installed on iOS4, which is the latest edition of… Continue reading Apple Partners With Dentsu To Boost Smartphone Ad Business In Japan
Tag: Dentsu
Facebook Sudden Surge In Japan By Notable Web Users
Japan is known as one of the most difficult countries for Facebook. However, there has been sudden Facebook buzz happening in Japanese websphere now for about a week. Tokyo-based social media consultant company Looops Communications counted that there were over 11.7% Japanese Facebook users increase observed in 11 days last week. According to them, the… Continue reading Facebook Sudden Surge In Japan By Notable Web Users
All Major Commercial TV Broadcasters And Two Biggest Ads Agencies Shake Hands For Yahoo! Japan Streaming Video Site
Yahoo! Japan announced [J] that their last year acquiring video streaming service Gyao [J] got investment from TV Asahi Corporation(TV Asahi), Tokyo Broadcasting System Holdings, Inc.(TBS), TV TOKYO Corporation(TV Tokyo), Dentsu Inc. and Hakuhodo DY Media Partners Inc. Yahoo! Gyao already was invested by Nippon Television Network Corporation(Nippon TV) and Fuji Television Network, Inc.(Fuji TV),… Continue reading All Major Commercial TV Broadcasters And Two Biggest Ads Agencies Shake Hands For Yahoo! Japan Streaming Video Site
Internet Ads Overtakes Newspaper To Become No.2 After Television In Japan
Dentsu Inc., Japan’s largest advertisement agency, published its annual Japan’s advertising expenditures report. [J, pdf] According to the report, Dentsu estimates that advertisers spend 7.77 billion USD (1.2% growth) more on the Internet than on newspaper advertising 7.40 billion in 2009, first time in history. The No.1 television earned 18.84 billion, which is 10.2% decreased.… Continue reading Internet Ads Overtakes Newspaper To Become No.2 After Television In Japan
January 2010 Japan-IT Links (part 2)
News on the latter half of January 2010 which we did not write as a dedicated article. Part 1 is here. Referred pages are all in Japanese, unless otherwise stated. METI Lottery In Exchange For Used Cellphone Campaign Collaborates Hatsune Miku Chinese Guy In Saitama Arrested By Providing Proxy Servers For Chinese Gamers To Play… Continue reading January 2010 Japan-IT Links (part 2)
Dentsu iButterfly Experiments AR and Location Based Coupon Service
Dentsu Inc., Japan’s largest advertising agency, announced that they started experimental coupon platform iButterfly with free iPhone application. The application “iButterfly – Coupon Entertainment” can be downloaded for free until the end of March 2010 (requires iPhone 3GS). On the mobile application, user can look through the iPhone app to the town and find butterfly… Continue reading Dentsu iButterfly Experiments AR and Location Based Coupon Service
Ad Agency Giant Lets Publishers Digitize Their Business, Now More Than Ever
Dentsu, the world’s largest ad agency, announced today it would join forces with Yappa, an iPhone/iPod software developer which is strong in developing e-publication online reader, and launch a marketplace dealing with digital periodicals this summer. Twenty publishers will put their thirty magazines on sale at the marketplace called Magastore[J]. Magastore uses an original DRM… Continue reading Ad Agency Giant Lets Publishers Digitize Their Business, Now More Than Ever
Giant Partnership of Game and Ad Sets Off New Wave Of Video Broadcast
Coincidentally I write up several stories featuring video services using media other than terrestrial TV broadcast system in this Japan’s serial holidays season. Nintendo and the world’s largest advertising agency Dentsu started Friday a video broadcast service on a 3D virtual world designed for Nintendo’s game platform Wii. The new service is named “Wii no… Continue reading Giant Partnership of Game and Ad Sets Off New Wave Of Video Broadcast