Ad Agency Giant Lets Publishers Digitize Their Business, Now More Than Ever

Dentsu, the world’s largest ad agency, announced today it would join forces with Yappa, an iPhone/iPod software developer which is strong in developing e-publication online reader, and launch a marketplace dealing with digital periodicals this summer.  Twenty publishers will put their thirty magazines on sale at the marketplace called Magastore[J]. Magastore uses an original DRM… Continue reading Ad Agency Giant Lets Publishers Digitize Their Business, Now More Than Ever