Dentsu, the world’s largest ad agency, announced today it would join forces with Yappa, an iPhone/iPod software developer which is strong in developing e-publication online reader, and launch a marketplace dealing with digital periodicals this summer. Twenty publishers will put their thirty magazines on sale at the marketplace called Magastore[J].
Magastore uses an original DRM technology which has been developed by Dentsu, and the participating publishers include Asahi Shimbun Publication[J], Kodansha, Shinchosha[J], Diamond[J], Toyo Keizai[J] and Fusosha Publishing[J].
As the giant company joins e-publication business, it may add momentum to digitization of Japanese publication industry.
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