Internet Ads Overtakes Newspaper To Become No.2 After Television In Japan

Dentsu Inc., Japan’s largest advertisement agency, published its annual Japan’s advertising expenditures report. [J, pdf]
According to the report, Dentsu estimates that advertisers spend 7.77 billion USD (1.2% growth) more on the Internet than on newspaper advertising 7.40 billion in 2009, first time in history. The No.1 television earned 18.84 billion, which is 10.2% decreased.

On the same Dentsu’s past reports, the Internet advertising expenses passed magazine in 2007, radio in 2004.

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