Entries Tagged as 'Trend'

Currencies Personification By Japanese Foreign Exchange Company

We have been reporting how often personification received positive responses from tech/net-friendly consumers. For example, Android handsets, computer virus and popular web services had gotten anthropomorphic images by third-parties.

A Twitter user @kudou39 noticed that a Japanese foreign exchange company SBI FXTrade featured 9 virtual girls for 9 major currencies they are offering trade. Here is a poster he found at station in Tokyo waterfront.

SBI FXTrade’s site has them, too.

sbi-fxtrade-top

The characters embody these currencies;

  • NZD – New Zealand dollar
  • AUD – Australian dollar
  • CHF – Swiss franc
  • USD – United States dollar
  • JPY – Japanese yen
  • EUR – Euro
  • ZAR – South African rand
  • GBP – Pound sterling
  • CAD – Canadian dollar

At the site, each girl has her own “Girl’s Report” corner and provide information around herself.

girls-report-aud

girls-report-usd

Some of the currency girls seem to give reports not only in matter-of-fact manner but also with long seasonal greetings, her personal lives in their countries, etc.

CyberAgent Conducts Survey Of Its Home Page App “Candy”

CyberAgent, Inc. [J] has submitted a questionnaire related to “smartphone usage” towards users of “Candy,” [J] their home page application for smartphone, and they have announced the results of this.

“Candy” is a smartphone application which allows users to create their own original home page and customize their profile, photos, and blog design.  From its release [J] on April 4th, its membership has been focused on female Jr. high and high school students; 95% of members are girls, and over 50% of members fall between the ages of 13 and 19 years old.  This survey has been directed towards “Candy” users between 13 and 19 under the theme of “smartphone usage.”

To begin, the result of the question about hours of smartphone use per day revealed that 80% answered over 3 hours, and 23% answered over 10 hours, which basically means that 1 in 5 Jr. high or high school girls surveyed use a smartphone for over 10 hours in a day.  From the moment they wake up until they go to bed, almost all of their hours are spent using their smartphones.  As for the question regarding gaming, those who answered that they play games (every day or sometimes) rose to about 70%.  Regarding the smartphone model used, iPhone takes up about half with 49%, and the white iPhone was most popular.  After this is the Android, with many users of Xperia and AQUOS, followed by MEDIAS, GALAXY, INFOBAR, and REGZA.

Detailed results are here:
http://www.cyberagent.co.jp/news/press/2012/0830_1.html [J]

“Candy” Jr. high and high school girl student smartphone use survey summary

* Daily hours of smartphone use        (Total responses: 1,372)
* About smartphone game use        (Total responses: 1,165)
* About smartphone model used        (Total responses: 1,691)
* About address exchange with friends    (Total responses: 1,596)
* About means of contacting with friends    (Total responses: 2,380)
* About addictive apps            (Total responses: 2,139)

Translation authorized by VSMedia

Facebook Users Increased 33% Last Month

According to Socialbakers, which takes the number of users from Facebook’s own advertisers tool, the number of Japanese Facebook users jumped up from 10.5 million to 13.99 million.

I do not notice any other signs to show Facebook’s popularity increase in August, but if Facebook’s self-claiming user base is reliable (maybe not so), something good is happening on Facebook Japan.

NHK News Explains What Japanese Web Jargon “JS” Means

Japan’s public TV channel NHK explained at its morning news what “JS” on the online forum means.

NHK introduced this “JS” [J] as a new trend word listed by International Tokyo Toy Show 2012, which means “today’s elementary school girls who are fashion-conscious”, where “JS” comes from “Joshi Shogakusei”(elementary school girls).

Actually the word “JS” as elementary school girls has been used on the Japanese web for years, mainly anonymous online forum represented by 2-channel, and adults who used social network communities as a place to meet under age girls.

In the same way, JC is a junior high-school girl (Joshi Chugakusei), JK = a high-school girl (Joshi Koukousei) and JD = a college girl (Joshi Daigakusei).

web jargon full Japanese meanings
JS Joshi Shogakusei elementary school girl
JC Joshi Chugakusei junior-high school girl
JK Joshi Koukousei(abbrev. Joshi-kousei) high school girl
JD Joshi Daigakusei(abbrev. Joshi-daisei) college girl

Caution is that JK has another meaning on the Japanese web, Joushikitekini Kangaete (=from a common sense standpoint. also spoken “Jou-Kou” by taking first Chinese letters) and this usage is as much popular as high-school girl so you need to read the context. (Wikipedia Japanese [J])

See also:

Asiajin » “www” has another meaning in Japanese Web

Finnish Embassy Runs Personified Finland Illustration Contest On Twitter

Finish embassy in Japan, who recently runs a Twitter account(@FinEmbTokyo) with folksy tweets and getting popular by showing deep understandings to Japanese subcultures. On February, they introduced to its followers Suomi-neito, a personified Finnish land, and soon later by getting feedback, began an official Suomi-neito illustration contest.

On March 1 2012, Finnish embassy awarded a few illustrations out of 35 applicants.

The grand prix is by @ba66ie.

See all 5 awarded Suomi-neito-es on the embassy site [J].

See Also:

2-channellers See A Girl In Great Britain