CyberAgent Conducts Survey Of Its Home Page App “Candy”

CyberAgent, Inc. [J] has submitted a questionnaire related to “smartphone usage” towards users of “Candy,” [J] their home page application for smartphone, and they have announced the results of this.

“Candy” is a smartphone application which allows users to create their own original home page and customize their profile, photos, and blog design.  From its release [J] on April 4th, its membership has been focused on female Jr. high and high school students; 95% of members are girls, and over 50% of members fall between the ages of 13 and 19 years old.  This survey has been directed towards “Candy” users between 13 and 19 under the theme of “smartphone usage.”

To begin, the result of the question about hours of smartphone use per day revealed that 80% answered over 3 hours, and 23% answered over 10 hours, which basically means that 1 in 5 Jr. high or high school girls surveyed use a smartphone for over 10 hours in a day.  From the moment they wake up until they go to bed, almost all of their hours are spent using their smartphones.  As for the question regarding gaming, those who answered that they play games (every day or sometimes) rose to about 70%.  Regarding the smartphone model used, iPhone takes up about half with 49%, and the white iPhone was most popular.  After this is the Android, with many users of Xperia and AQUOS, followed by MEDIAS, GALAXY, INFOBAR, and REGZA.

Detailed results are here: [J]

“Candy” Jr. high and high school girl student smartphone use survey summary

* Daily hours of smartphone use        (Total responses: 1,372)
* About smartphone game use        (Total responses: 1,165)
* About smartphone model used        (Total responses: 1,691)
* About address exchange with friends    (Total responses: 1,596)
* About means of contacting with friends    (Total responses: 2,380)
* About addictive apps            (Total responses: 2,139)

Translation authorized by VSMedia

Facebook Users Increased 33% Last Month

According to Socialbakers, which takes the number of users from Facebook’s own advertisers tool, the number of Japanese Facebook users jumped up from 10.5 million to 13.99 million.

I do not notice any other signs to show Facebook’s popularity increase in August, but if Facebook’s self-claiming user base is reliable (maybe not so), something good is happening on Facebook Japan.

NHK News Explains What Japanese Web Jargon “JS” Means

Japan’s public TV channel NHK explained at its morning news what “JS” on the online forum means.

NHK introduced this “JS” [J] as a new trend word listed by International Tokyo Toy Show 2012, which means “today’s elementary school girls who are fashion-conscious”, where “JS” comes from “Joshi Shogakusei”(elementary school girls).

Actually the word “JS” as elementary school girls has been used on the Japanese web for years, mainly anonymous online forum represented by 2-channel, and adults who used social network communities as a place to meet under age girls.

In the same way, JC is a junior high-school girl (Joshi Chugakusei), JK = a high-school girl (Joshi Koukousei) and JD = a college girl (Joshi Daigakusei).

web jargon full Japanese meanings
JS Joshi Shogakusei elementary school girl
JC Joshi Chugakusei junior-high school girl
JK Joshi Koukousei(abbrev. Joshi-kousei) high school girl
JD Joshi Daigakusei(abbrev. Joshi-daisei) college girl

Caution is that JK has another meaning on the Japanese web, Joushikitekini Kangaete (=from a common sense standpoint. also spoken “Jou-Kou” by taking first Chinese letters) and this usage is as much popular as high-school girl so you need to read the context. (Wikipedia Japanese [J])

See also:

Asiajin » “www” has another meaning in Japanese Web

Finnish Embassy Runs Personified Finland Illustration Contest On Twitter

Finish embassy in Japan, who recently runs a Twitter account(@FinEmbTokyo) with folksy tweets and getting popular by showing deep understandings to Japanese subcultures. On February, they introduced to its followers Suomi-neito, a personified Finnish land, and soon later by getting feedback, began an official Suomi-neito illustration contest.

On March 1 2012, Finnish embassy awarded a few illustrations out of 35 applicants.

The grand prix is by @ba66ie.

See all 5 awarded Suomi-neito-es on the embassy site [J].

See Also:

2-channellers See A Girl In Great Britain

[Photo] How To Land A Job At Rakuten

Gayle L McDowell’s book “The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or any Top Tech Company” is translated to Japanese and sold in Japan this month.

The cover image of the Japanese version book posted by a blogger Yumaendo got a huge buzz on Facebook, Twitter, Tumblr, etc.

Probably for Japanese market, the title of the book is changed to “How to take a job at Google, Apple and Microsoft”, and the extra cover at bottom says “… and I teach you how to take a job at Rakuten” with Rakuten CEO Hiroshi Mikitani’s photo.

Yumaendo wrote that how his photo were copied into other social media without his credit. The popular one on Twitter has “The least wanted extra cover is buzzing on the net” comment.

Generally, Japanese books have a color cover sheet in slick paper. Whilst the book is newly published and/or being promoted, they also have a shorty extra-cover with catches, recommendations by authorities, how many copies sold, etc. In store, shop clerks will offer to set another paper cover for people who want to hide what they are reading on train commuting.

See Also:

Google Image Search with this photo

Hatsune Miku’s Song Used For Google Chrome Commercial Tops At iTunes Japan Chart

“Tell Your World “, the song which is used for Google Chrome Promotional campaign of livetune feat. Hatsune Mike (初音ミク) tops at iTunes Japan among all categories.

iTunes Japan chart at 19th January was following.

iTunes Japan's chart displays "Tell Your World" at the top

The song was released in 18th January on iTunes Japan and right after the release, ranked top 10. On next day, it ranked 1st.

Google’s promotional campaign video for its Chrome, “Google Chrome: Hatsune Miku” uses “Tell Your World.” The video depicts how Hatsune Miku, the virtual singer, has developed online creativity and tells everyone can be creator on the web.

This video has been viewed over 1.8 million times since its release in 14th December.

Great music choice, Google Japan!

Google Chrome: Hatsune Miku (初音ミク)

5 Trends In Japan’s Web And Mobile Worlds In 2011

2011 is over – reason enough to take a look at some of the key trends that shaped Japan’s web, mobile, and gaming industries last year.

I could think, in no particular order, of five major developments that made a significant impact last year:

March 11 Triple Disaster
The triple disaster that hit Japan on March 11, 2011, highlighted the power and importance of social media and the web at large when it comes to communicating and sharing information with others – especially as the phone networks went bust immediately after the earthquake and made voice communication impossible.

Challenges remain, such as the digital divide (young vs. old people, users who are web-savvy vs. those who aren’t, etc.) or the danger of mass-distributing false information through social media, but the web’s “reputation” has clearly risen in Japan.

The list of Japanese web, mobile, and gaming companies that started expanding across borders (or bolstered their efforts) in 2011 is long: Rakuten, DeNA, GREE, Dwango’s Nico Nico Douga, and CyberAgent are just the most prominent examples.

Quite a few startups are now creating services that are multi-lingual from the get-go (i.e. Sumally, Beatrobo, Crowsnest, etc., etc.).

The tech industry is maturing, Japan’s population is greying, and entrepreneurs need to deal with saturated markets: expect internationalization to only pick up speed in the next years.

Android Revolution
The smartphone revolution started earlier than 2011 (mainly driven by the smash success of the iPhone), but it was during the last year that Android really started gaining a foothold in Japan. Just one example: SoftBank’s winter 2011 cell phone line-up includes just one feature phone – but nine Android handsets.

Feature phones are still king in Japan, but market research companies like Tokyo-based MM Research are expecting smartphone shipments to outnumber those of traditional handsets next year.

2011 is the year that Facebook started to become popular in Japan even though it will take at least another year to determine how sustainable the growth really is – not too few people think it has the potential to eventually throw market leader Mixi off the throne. Twitter has seen another massive boost in popularity after March 11 (see above).

In mobile, Google’s Android and Apple’s iOS are set to dominate the market in the next years – local mobile platforms have no chance in the foreseeable future.

Cool Japan
I saw Techwave editor-in-chief Tsuruaki Yukawa highlighting this trend in a recent presentation, and he’s right in saying that quite a few Japanese startups in 2011 started riding on the “Cool Japan” wave: Snapeee and Decopic are probably the most successful examples, next to Nico Nico’s new English version, Japan portal FindJPN, or e-commerce brand satisfaction guaranteed on Facebook.

Incubator Boom
I still hold there is a clear disconnect between the number of incubators in Japan and the number of startups and entrepreneurs they can “absorb”, but that didn’t stop venture capital (and other) companies in Japan from launching one incubator after the other in 2011.
The boom started with Open Network Lab in 2010, and now this country has well over ten full-scale startup incubation programs.

Other trends
Other interesting developments observed in 2011 include: