Mixi Adds The Second Account, Gives Users Another Face

Japanese social network Mixi announced that it adds experimentally double accounts feature on its browser versions both on PC and smartphone. Smartphone app version will follow and the feature is planned to be official around March, and may be switchable without re-log-in.

Mixi says that the feature has been requested from users, who want to make communications secretly on their hobby communities, dating, etc.


Different from Western countries where most people are using the single social network, Japanese net users have been using multiple networks by their different community, colleague, alumni, family, etc. That made several social networks which gained around 25% population but none of them could not add up more, except the latest mover LINE.

Mixi Adds The Second Account, Gives Users Another Face

Twitcmap – Twitter-based Masssive Comic Market Directory

Twitcmap [J], run by a illustration sharing community Tinami [J], is a web service to try to make a huge map of the world’s largest self-publishing comic fair “Comic Market” [J], which is held twice in a year in Tokyo, in a user-generated style with utilizing Twitter.

Comic Market official says that there are over 35,000 circles set their booths during 3 days convention. On this Twitcmap, over 11,000 of them registered their booth location, with their circle name, illustration, description and Twitter account.

If you log in and register your circle, you can find location of other circles which you follow on Twitter. As those small circles socialize each other, and give each other small helps such like lending hands when their friends circle have too many purchaser lining up, this kind of directory is useful.

The 81th Comic Market is running from 29th to today at Tokyo Big Sight.

Japanese Web Community As Person

Gijinka (anthropomorphization) is what Japanese anime/manga people love, and it often passes the language barriers.

On giant anonymous bulletin board 2-channel, some amateur cartoonists seemed to vie in their personification sense [J].

2-channel: They know who they are well. derision for everything is their basic attitude.

Nico Nico (Douga): Hatsune Miku, young girls’ livestream on Nico Nico Namahousou, people distantly watching her

Mixi: typical host men image, drinks and smokes. implies how 2-channeller look down the current mainstream Mixi users

Hatsugen Komachi: another gigantic discussion board occupied by Japanese housewives. it is said that everything is driven by jealousy there.

Hatena: Japanese geeks community. well-schooled, critics (from Japanese average), who think (only) they are logical

Pixiv: Social illustration site boasting millions of amateur (and pro) illustrator members

Different from deviantART’s one (see below), this person is given an introverted personality. Beret is a symbol of the father of Japanese manga Osamu Tezuka, often used to draw professional cartoonist and wannabe.

Futaba: The origin of 4chan

Futaba added image upload feature on 2-channel-like bulletin boards, then moot made an English version. Futaba’s domain name is 2chan.net, 2-channel is 2ch.net if you are confused.

This Futaba’s character must be copied from 4-chan’s one. See below.

Yahoo! Chiebukuro: Japanese Yahoo! Answers, though US Yahoo! Answers were made after seeing the Chiebukuro’s success

Net-savvies are irritated with never-ending dorky questions and useless answers.

Mobage-Town: possible Japan’s No.1 social network is full of games

2-channellers seem to believe that some use the social network as a dating site to find high-school girls.

English social services were personified before, you might know,

Yajiuma Watch tells that those personifications might be inspired by this. [J]

See Also:

Asiajin » Q&A: What’s The Japanese Equivalent Of [enter foreign web service here]?

Dwango Enters Engineer Hiring Race With OSS Community Grant

Following to the 20 million users social gaming networks Gree and DeNA’s hiring competition with over $20,000 rewards for engineers beginning 4 days ago, Dwango [J] (Asiajin), who has much longer history on Japanese cellphone game, also known by their Japanese YouTube counter movie community Nico Nico Douga [J] (Asiajin), announced their new rewards plan to their newly hiring engineers [J].

On the program, it is the same that Dwango will pay fair amount of cash, 1,262,500 yen ($14,700) to engineers who applies directly (i.e. not via agents). On top of that, Dwango will donate the same amount of grant to an organization such like open source community or volunteer organization which the hired engineers direct.

The sum of those two rewards will become 2,525,000 yen ($30,000), which number can be read as “Nico Nico” in Japanese.

According to Gadget Tsushin [J], the rewards program was made out of discussion over Twitter conversation among Dwango R&D Director Yuji Chino, a board member Takeshi Natsuno (the father of i-mode) and Niwango (Dwango’s subsidiary for Nico Nico Douga) board Hiroyuki Nishimura, also known as mega bbs 2-channel founder.

Baidu’s Popular Service Tieba Comes To Baidu Japan

Tieba Japan logo

Baidu Tieba(“Paste Bar” in English) [Zh] is an ultra popular community service run by the world second largest search engine Baidu [Zh].

Original Chinese version of Baidu Tieba logo

The uniqueness of Tieba is that it combined search engine and forum, by guiding search results to related discussion boards. If the searched word did not have a counterpart forum, users are suggested to create one.

On July 27th 2010, Baidu Japan [J] launched the Japanese localized version of Baidu Tieba under Baidu Japan, which entered into the market in 2007.

The new Japanese version has the same subdomain Tieba so that the URL is http://tieba.baidu.jp/ [J]. Interestingly, Baidu expect users pronounce “Tieba” as “te ieba” in Japanese, which means “speaking of (noun)”. The same sounds, different but well explaining the service’s characteristic on where users enjoy association of words.

贴吧(Tieba, Chinese) -> てぃえば(Tieba, Japanese)

Baidu Tieba Japanese version top page screenshot

Tieba was one of the Baidu’s driving force to thrive in Chinese web. As there are no direct competitors in Japanese web, bringing it may have some possibility to change the game for developing Baidu Japan.

See Also:

Baidu Japan’s Release [J]