What to do if an earthquake strikes? LINE is the answer

We recently conducted a survey among college students and found that LINE is their most favorite social media platform. Most interestingly when we asked what they would do if there was an earthquake, they listed LINE as their preferred type of communication channel after the phone, email and the internet. This is a topic I will discuss in my upcoming book Social Media and Japan.

QUESTION: If there was an earthquake with the magnitude of 6.8 that hit this school and caused some minor damage (presume that you are safe and there’s no serious damage in your building). How would you use the new communication tools at that moment? Please rank these choices in terms of your priority. Your first choice should be listed as the 1st and your last choice should be ranked as the 7th.

Phone call
Internet (search, browse, etc.)
Line (message, call, etc.)
Facebook (update, message, search, etc.)
Twitter (update, message, search, etc.)
Mixi (update, message, search, etc.)
Total Respondents: 83
Score is a weighted calculation. Items ranked first are valued higher than the following ranks, the score is the sum of all weighted rank counts.

Naver Line Is Down

Naver LINE is down after the midnight, October 31st. The official’s Twitter account says,

“All functions of both Apps and PC versions LINE are not working now. We are investigating now and will let you know as soon as we recover.”

at 01:17 a.m.

Twitter’s top trends in Japan now ranks “Line”, though 6 of top 10 are Halloween related terms.

Line’s Facebook page is providing the same information in English.

Naver Japan recently announced [J] the number of LINE users exceeded 70 million, 32 million of which are in its homeland, Japan.

[Update] The recovery was announced at 2:28 a.m.

Japanese TV Viewership Measurer Video Research To Cooperate With Twitter Japan

Video Research, a company providing Japanese television audience rating, also belongs to the nation’s largest ad agency Dentsu group, announced that it is planning to offer a new television viewer rating based on number of tweets [J]. Twitter Japan will assist it by providing hashtag search streaming API.

As a first attempt, Video Research is going to measure two numbers, “tweets per minute, which are related to each program” and the average of its in past 4-weeks.

For better measurement, Video Research and Twitter Japan are to encourage users to tweet with official hashtags, both represent TV station and individual program.

In Japan, Video Research’s Shichouritsu (viewers rating) is used exclusively by national TV networks, and eventually by advertisers. TV stations are competing to gain a few, or even under 1 percent to sell more expensive ad spots, the rating often affect to terminate series of dramas. This time’s alliance may show that more advertisers (then TV stations) now care how their programs are talked on social media.

DeNA Links To Twitter With Friend Referral Function

DeNA Inc. [J] has begun to link with Twitter with a friend introduction function on Mobage. [J]

As a result of this link, from now on Mobage users who have a Twitter account will be able to send a message or referral page URL which introduces friends to the game as a direct message to Twitter followers, from games installed with a friend introduction function.  Other than the friend introduction function, they will also henceforth be adding a function which gives you the option to post game activity and update history to Twitter.

Translation authorized by VSMedia

Play Game On Spreadsheet! Japanese Coffee-Soda Promotion

Japan’s beverage vendor Suntory’s new promotion site [J] for its carbonated coffee drink Espressoda [J] is an action game on web browser, which you can play at office, as the game looks like your are working on spreadsheets.

Horizontal scrolling game with jump and obstacles, such like Super Mario, is built on financial tables and charts on Microsoft Excel-like pages.

After a teaser screen, Excel-like menu and grids are displayed. Clicking the bottom tab “Game” takes you to the game page.

Press “Start” then a small comic man appeared and the tables and charts are going to be scrolled. You need to let him jump by the left-mouse click.

When you take a bottle of Espressoda in the game, or enter the product code on the Espressoda’s bottle, your man will be able to do double-jumps, jump during a jump, which may make your play better.

When you fail, it asks you if you would like to tell your score to your Twitter or Facebook friends, then you can get a right to continue the game from the point you failed. Now Japanese Twitter have those players’ reporting tweets [J].

Of course, annoying character on the bottom-right on the screen is imitated.

via Hatena Bookmark [J]