Mixi Adds The Second Account, Gives Users Another Face

Japanese social network Mixi announced that it adds experimentally double accounts feature on its browser versions both on PC and smartphone. Smartphone app version will follow and the feature is planned to be official around March, and may be switchable without re-log-in.

Mixi says that the feature has been requested from users, who want to make communications secretly on their hobby communities, dating, etc.


Different from Western countries where most people are using the single social network, Japanese net users have been using multiple networks by their different community, colleague, alumni, family, etc. That made several social networks which gained around 25% population but none of them could not add up more, except the latest mover LINE.

Mixi Adds The Second Account, Gives Users Another Face

Mixi Closes “Mixi Video” And “Mixi Coworker’s Network”

mixi, Inc. [J] has announced the termination of service for “mixi coworker’s network” and mixi video [J] on the SNS “mixi.”

Service for “Mixi coworker’s network” began in June of 2010, and it allows you to find coworkers who register their place of work at the same company as yourself.  Also, “Mixi video” is Mixi’s own video sharing function which opened in February of 2007, and it allowed users to upload videos and paste them onto their profile or diary entries.  However according to the company, because both services are falling short of their expectations for user numbers, they came to the conclusion that they should focus their attentions on other communication services and bring these to a close.  “Mixi coworker’s network” will close service on May 23rd (Thurs.), and “Mixi video” will halt new video posts from May 23rd and terminate service at the end of July.  Also, from June (planned), they will offer a service that allows download of posted video data.

Translation authorized by VSMedia

Ameba Pigg In Collaboration With GUCCI! Official Goods Sold

Cyber Agent’s [J] 2D virtual space “Ameba Pigg” has begun a collaboration with fashion brand GUCCI.  Presently within Ameba Pigg’s “Ginza Main Street Area,” GUCCI has opened a virtual shop.

This collaboration’s planned period is limited until GUCCI’s 90th anniversary commemoration on October 17th.  During this period, actual GUCCI items that have been sold until now are sold in the virtual currency “AmeGold”as a motif for virtual items used for avatars.  Presently the items being sold are as follow:

GUCCI hat / 2 colors 1,000 AmeG each
GUCCI T-shirt / wh  250 AmeG
GUCCI craft bag  1,800 AmeG
GUCCI sneakers  700 AmeG
GUCCI shoes  500 AmeG  *Ladies only
In addition, more item types are planned to be added.

GUCCI 90thAnniversary Special Relay Blog!

Ameba Pigg official guide book [J]

The Apple of Happiness – The True Story of Ameba Pigg [J]

Translation licensed by VSMedia [J]

BREAKING: DeNA Officially Launches Mobage to All English Speaking Countries and China

In a truly global rollout, DeNA has just announced that Mobage social games platform for Android has just been released in English-speaking countries around the world as well as China.

Mobage is immediately available for download on Android in these markets, with more than 100 game titles currently in development for English-speaking markets. DeNA aims to deliver a constant supply of socially enabled games, many debuting on Android for the very first time.

For China, Mobage has introduced two popular Japanese social game apps localized for the Chinese market including Ninja Royale and Aqua Collection, with eight more games to follow by the end of August.

Since the arms race of partnerships and acquisitions by DeNA and Gree of international gaming platforms late last year, we have been eagerly awaiting to see both companies make major advances to align strategy, resources, and technology to push their brands globally forward. It would seem that this announcement by DeNA means the first major step forward into the global market since their acquisition of ngmoco:) in October of last year.

Mobage Android apps are developed using ngmoco’s ngCore game engine, allowing developers to release games across different devices and regions from a single source code.

The full Mobage ecosystem will be supported for these markets, including the social networking capabilities to communicate and meet like-minded players, developer support, and advertising network.

Yahoo! Japan To End Social Network Yahoo! Days

Yahoo! Japan announced [J] that they would cease a social networking service Yahoo! Days on October 3, 2011. On July 6, most of activities around messages, photos and community will be disabled.

My page above showed me no recent diaries and messages of friends…

Yahoo! Days, which started in February 2006 as Yahoo! 360°, the same name as U.S. Yahoo!’s social network, was renamed to Yahoo! Days on July 31, 2006.

For current users, Yahoo! Japan will provide two assistance,