Last Wednesday 25th took place the annual Mobage Open Platform Forum. A huge event, with hundreds of attendees and lots of presentations. Still, the most interesting points were related with the need of making Japanese mobile social games global. The message from DeNA to the developers was crystal clear: go abroad and go ASAP. Localize… Continue reading Coverage of Mobage Open Platform Forum 2012
DeNA, a Japanese company who runs the Japan’s possibly-No.1 social network Mobage Town, announced [J] that they would change their current brands, Mobage Town(mbga.jp) in Japan and Plus+ Network (by ngmoco, which DeNA purchased in October 2010) in overseas, into single brand Mobage from March 28, 2011. At now, Japanese Mobage-Town’s logo is mix of… Continue reading DeNA To Introduce Unified Brand ‘Mobage’ Worldwide
Yesterday issue of The Japan Times, on my monthly article I reported two social gaming network giants DeNA(Mobage Town) and Gree competition. And the competition between the two rivals is set to continue beyond their desire to be Japan’s leading social network as both companies are seeking another growth possibility — international markets. In the… Continue reading DeNA Exports Mobage In Alliance With Samsung
DeNA, the company behind one of the big three social networking sites in Japan, Mobage-Town (20m users in Japan), cannot be clearer on its current strategy. It’s called international expansion. Everyone is abuzz of today’s acquisition of Ngmoco, an US iPhone game developer for a staggering USD 400m. The big tide in social gaming is… Continue reading Will DeNA Crack The Japanese Code For International Expansion?