1. Great start and excellent objective.
    But how do you pronounce “Mobage”?
    And is it really a brand image that works in US? Hmmmm. I am having a difficult time saying it.
    North Americans may need something simpler. Successful brands = “Yahoo”, “Google”, “Twitter”, “Groupon”… easy to say, very very simple, almost sarcastic, not deep.
    Once I can say it I may love it! Good direction!!

    1. I had a discussion about this name with a DeNA executive when first reports started circulating about the name change and the use of Mobage as the brand in the US and elsewhere (i.e. on CNN.com).
      That person said DeNA expects Mobage to be pronounced like Akky wrote below: that’s pretty unfortunate.

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