Dentsu and Facebook Japan have announced today a major deal to appoint Dentsu as the official sales and marketing support representative in Japan. As outlined in their press release, Dentsu will offer services to include effective fan page creation and maintenance, exclusive access to Facebook Premium Advertising, and offer strategies that will integrate Facebook ads into Dentu’s… Continue reading Dentsu Becomes Official Sales & Marketing Representative for Facebook Japan
Tag: advertising
Family Mart Debuts New Rice Balls Suggested By Twitter Users
Following the cooperation between soft drink company Calpis and noodle maker Acecook with Mixi in 2008, we have yet another case of social media integration into product development in Japan. Major convenience store chain Family Mart is concluding its campaign [J] where they release new rice ball flavors according to the suggestions of Twitter users… Continue reading Family Mart Debuts New Rice Balls Suggested By Twitter Users
Adtech Tokyo: Event Wrap Up
The 2nd annual Adtech Tokyo took place this week in Tokyo at the Prince Park Tower for marketing and agency professionals. The conference aims to gather leading thought-leaders to share insights and trends in digital marketing. This years programme featured 12 dedicated tracks, 36 individual sessions, and 5 keynotes. This article will summarize some of the speeches and… Continue reading Adtech Tokyo: Event Wrap Up
Japanese Government Allows ISPs to Target Ads by Browsing History
A Japanese Ministry of Internal Affairs and Communications (総務省) working group recently published an opinion stating that certain network monitoring technologies (Deep Packet Inspection) can be used by Internet Service Providers to serve targeted advertising to users, but only after the user has been clearly notified of these practices. This news made the top page of Sunday’s… Continue reading Japanese Government Allows ISPs to Target Ads by Browsing History
Internet Ads Overtakes Newspaper To Become No.2 After Television In Japan
Dentsu Inc., Japan’s largest advertisement agency, published its annual Japan’s advertising expenditures report. [J, pdf] According to the report, Dentsu estimates that advertisers spend 7.77 billion USD (1.2% growth) more on the Internet than on newspaper advertising 7.40 billion in 2009, first time in history. The No.1 television earned 18.84 billion, which is 10.2% decreased.… Continue reading Internet Ads Overtakes Newspaper To Become No.2 After Television In Japan
Behind the scene of YouTrivia(Kentei Gocco), new style of Web Ads using trivia from Manabing
YouTrivia (in Japanese, Kentei Gocco) is new style of advertisement to reach customers using trivia style questions to certain topics. The company named “Manabing” which means “on learning” in Japanese (http://www.manabing.jp). They grew 15,000 trivia for 8 million users for last three years. Their new ads attracts large clients like Nissan, Hitachi since it has… Continue reading Behind the scene of YouTrivia(Kentei Gocco), new style of Web Ads using trivia from Manabing
Agile Media Network raises $1M
Agile Media Network raised a $1M investment from Ant Capital Partners on March 31st. They use the investment to develop new software systems. Agile Media Network is a Japanese ad-network / blog marketing company for blogs and social media which was established in February 2007. They sell ads of many Japanese top blogs such as… Continue reading Agile Media Network raises $1M
Yahoo Japan to Launch Interest Matching Advertising Technology
Last week I attended an information event for Bloggers organized by Agile Media hosted at Yahoo! Japan’s offices in Tokyo Midtown. The theme of the event was Yahoo Japan’s soon to be launched ‘Interest Match‘ [J] advertising service. The technology displays adverts based on previous pages people have viewed and page referrer information in addition… Continue reading Yahoo Japan to Launch Interest Matching Advertising Technology