Japanese outplacement firm Intelligence [J] released their research of what companies people want to join next [J], done on 5,000 of office workers between age 25 to 34.
On the ranking, Google jumped up from 2009’s third position because of good feeling to their “innovation” and “potential”.
| 2010 Rank | in 2009 | Company |
|---|---|---|
| 1 | 3 | |
| 2 | 2 | Sony |
| 3 | 1 | Toyota |
| 4 | 4 | Nintendo |
| 5 | 5 | Panasonic |
| 6 | 9 | Shiseido |
| 7 | 6 | All Nippon Airways |
| 8 | 7 | Oriental Land |
| 9 | 10 | Fuji Television |
| 10 | 8 | Honda |
# Oriental Land is a company who runs Tokyo Disney Land/Sea.
Another software/web companies
| 2010 Rank | in 2009 | Company |
|---|---|---|
| 11 | 33 | Apple Japan |
| 15 | 16 | Rakuten |
| 17 | 28 | Recruit |
| 24 | 21 | Microsoft K.K. |
| 25 | 23 | Nippon(Japan) IBM |
| 52 | – | Cookpad |
| 53 | – | Yahoo! Japan |
| 66 | – | CyberAgent |
| 75 | – | Amazon Japan |
The top listed 10 did not change, but at 11th, Apple Japan is ranked up from 2009’s 33rd, which is likely by a lot of iPhone/iPad exposure on news and ads by Softbank.
As you notice, Yahoo! Japan, which is much stronger than Google Japan here, is quite unpopular as a working place in compare. Amazon Japan also gets distanced from its rival Rakuten from the point of view of potential workers’ popularity.
See Also:
Press release [J]
