Entries Tagged as 'Yahoo! Japan'

January 2010 Japan-IT Links (part 1)

Last week our RSS subscribers passed over 5,000, which is a good milestone. Twitter followers also increased to 400. Following @asiajin also will notify our latest articles. Thank you so much.

Here is the first half of January Japanese IT/Web interesting news links we did not take as a dedicated article. (part 2 is here)

Referred pages are all in Japanese, unless otherwise noted.

If you want to know any specific news more, but unable to find them in other English blog/media, please let us know.

As you see, we know a lot things to write but contributors time are limited. So we are looking for authors. We will help Japanese research/reading part so do not worry if your Japanese is not perfect.

We also want sponsorship to keep this group blog. Ideal if from Japanese companies because our initial motivation was to introduce them to non-Japanese web. Problem is we only write in English and they do not check English sites :-) If you know them please suggest us to them!

“Google Is Nothing Special” Yahoo! Japan President Brags Their Supremacy

An interview to the president of Yahoo! Japan Masahiro Inoue (photo) by Nikkei Business Magazine with a catchy title “Google? I think none of their services are cool.” is getting huge attentions in Japanese web.

To answer the interviewer’s comment “By comparing Google’s services such like Street View and Book Search, Yahoo! seems not to generate surprising services”, Inoue said “Google’s those services are nothing impressive for me. There are tons of things you would do if there are no laws and rules. If you abide laws, your options are restricted. You should not do what you are not supposed to do.”

He continued, “Those Google’s services surprised people are all in gray zone. Advertising on search result was copied from Yahoo!, Street View is kind of peeping, Book Search is violation of copyright law, lots of YouTube traffic are illegally uploaded. You may say that those are cool. But can established company behave like that? In Yahoo! those projects should be stopped by legal section.”

Overall, reactions to the article from Japanese blogs, tweets and social bookmarks are negative to the president. Net-savvy people have been loving No.2 search engine Google and its enterprising spirit. Many comments tell that they have never used Yahoo! in several years.

However, majority of Japanese net users never express their opinions on those social media, or never knew what social media is, and visit huge Yahoo! portal every day, click ads and buy things online. National clients also prefer Yahoo! for their ads maybe because Yahoo! Japan is such a conservative company.

Yahoo! Japan goes oversea?

The interviewer Kei Ogasawara also asked if Yahoo! Japan expands to oversea markets.

Inoue answered that Yahoo! brand is licensed for their activities within Japan, and Japanese web market is promising enough to get more.

Interestingly, he revealed that they were suggested to go abroad by US Yahoo! before, which Yahoo! Japan disagreed with and was not realized.

He also talks on their original developed “Interest Match” ads system, and a plan to license it back to US Yahoo! in future.

Google Search yahoo.co.jp Returned Suspicious Site

Yahoo Japan's Logo

Google Japan's Logo

As reported on Google Help Forum in Japanese [J], some Japanese search users who searched on Google by “yahoo.co.jp” was taken to a site which has a strange domain “twakuwakuland.info”, but shows the totally same contents as Yahoo! Japan.

People usually search Yahoo! Japan by “Yahoo” but not “yahoo.co.jp” (well, I don’t know why people even search “yahoo” on google but…), but when Google Toolbar assist auto-complete, some people just let the toolbar search by “yahoo.co.jp” then they may type their Yahoo password on the phishing site.

Yahoo! Japan support answered off-the-mark comment (“please do not access such site”), and Google’s Help Forum seems not a place where Googlers answer, an user sent a tweet to Matt Cutts. His reply was “it’s been reported here and I think people will look into it. Thanks for mentioning it.”

matt-cutts-reply-to-google-returns-pseudo-yahoo-japan

The problem was likely caused that Yahoo! Japan does not check third party points their site domain to Yahoo’s server address. I don’t know how Google crawled and indexed the phisher’s site at the top of the search results instead of Y!J.

It seems fixed now, though it is not known who fixed the issue.

Yahoo! Japan Testing Office Version For Enterprise Workers

The dominant portal/search Yahoo! Japan is testing a customized portal for office workers.

On Yahoo! Japan’s top page, which is the most viewed page in Japan by the way, a new button “Office Version” is showed up at the best position on the top banner menu.

yahoo-japan-top-office-version-button

Once you clicked it, your Yahoo top page is switched to the office version, which has sombre colour and simpler design.

yahoo-japan-office-version-top

The regular version looks like this,

yahoo-japan-top-regular-version

Many “Not good for work” menus are removed. Removed links are Shopping, Auction, Leisure Trip, Sports and Entertainment news, TV, Movie and Gyao!(online movie), Job search ;-) , Real estate, Automotive, Forum, Blog, Apparel, Dating, Game, Fortune telling, Kids. Movie and Product search are also removed from search tabs.

So this is the portal having only things which employers want to show their employees in Japan, at least Yahoo! Japan thinks so. As both the regular and office version have the same URL, seems switched by browser cookies, and each user can easily switch between them by pressing button, companies cannot filter the regular version usage.

But in some offices your boss may peek which version of Yahoo! you are using over your shoulder in future.

About office portal, Cyber Agent and Cybozu’s joint venture Cybozu.net [J] runs “only business” portal. Although it does not exclude contents for fun so strictly as Yahoo!’s office version, the portal seems to be acknowledged and encouraged in some companies.

cybozu_net_top

This office version will be out of beta in next spring in Yahoo! Japan’s plan.

[disclosure] Akky is hired by Cybozu’s subsidiary as a tech blogger.

See Also:

Yahoo! Japan PR blog entry on this beta test [J]

Japanese Top Search Keywords 2009 By Yahoo! Japan

Although it is November, the season of 2009 ranking comes! Yahoo! Japan discloses their annual ranking by what keywords people searched in this year.
As always, all Japanese search engines and portals will follow, but Yahoo! Japan is the No.1 search in Japan, this ranking is one of the best to describe “regular” people’s search behaviour, except the keyword “Yahoo”.

PC search

ranking keyword meaning 2008
1 YouTube No.1 movie site 1
2 Mixi No.1 social network 2
3 2 channel No.1 bulletin board 3
4 Google No.2 search 4
5 Rakuten No.1 online mall 5
6 Amazon No.2 online mall 6
7 Niconico Douga No.2 movie site 7
8 Goo NTT’s portal 8
9 JAL No.1 airline 10
10 MSN Microsoft’s portal 13

As you see, most high-ranked keywords just stay the same positions.

Some notable changes

“HelloWork”(government job centre for unemployment) moving up from 20th to 13th may show that more people have bitter time this year.

Boosted web services:

  • Kakaku.com(Price comparison service) 12th(from 22nd)
  • Amebro(Blog hosting) 14th(-, out of top 50 in 2008)
  • Han Game(online game) 15th(21th)
  • Cookpad(recipe site) 20th(47th)
  • “Zenryaku” for Zenryaku Profile(mobile profile site) 34th(-)
  • Google Maps 42nd(-)
  • Zozo Town(apparel mall) 46th(-)
  • livedoor(portal) 47th(-)

Services Losing positions:

  • Wikipedia 26th(19th)
  • Gurunabi(restaurant guide) 53rd(35th)
  • Rikunabi(job matching) 64th(37th)

None of “Twitter” or “Facebook” appeared on the top 100, yet.

Mobile search

ranking keyword meaning 2008
1 Mixi No.1 PC social network 1
2 2 channel No.1 bulletin board 2
3 Mobage Town No.2 mobile social network 3
4 YouTube No.1 movie site 5
5 Gree No.1 mobile social network -
6 Google No.2 search 7
7 Rakuten No.1 online mall 9
8 Amebro CyberAgent’s blog portal -
9 Amazon No.2 online mall 8
10 McDonald Hamburger Chainstore -

On mobile ranking, 7 of 10 keywords remain from 2008 ranking. 3 bbs sites went away, one of them stopped the service.

yahoo-top-keywords-mobile-2009

As always, erotic words seem to be excluded from the rankings.

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