Nintendo Begins Twitter

Nintendo [J] started Twitter this morning at 9:08 a.m., June 6th (Japan Standard Time).

There were two tweets pointing today’s releases on their website, E3 2011 conference information notice [J] and a bug info of a race game Ridge Racer 3D [J]

The bio section tells “We are going to give notifications and website updates info from Nintendo. We are afraid that we will not answer your inquiries”. It does not sound that this account will tweet anything human-touch.

Nintendo America (@nintendoamerica) has been tweeting actively, but the Japanese HQ were not so keen on social media.

[Update] The 3rd tweet at 1:02 a.m. 7th (JST) was sent by Satoru Iwata, the president of Nintendo (Wikipedia). He wrote,

“Hello, everyone. I am Iwata from Nintendo. I have been in L.A. since Saturday to prepare for E3. I am going to make a few guest tweets per day only during E3. Yoroshiku-onegai-shimasu #Iwata_E3″

Nintendo Admits Blowing-Cartridge Is Not Only Meaningless But Harmful After A Quarter Century

Nintendo celebrates 25 years anniversary of Super Mario by TV commercial in Japan.

The commercial depicts that a guy plays the first Super Mario Brothers in 1985 (see TV set and a radio-cassette recorder). It was a common scene nationwide.

But on their special website [J], Nintendo put another short movie and warns users “Don’t do that”. The text says,

At the time Family Computer(=NES) were sold, people blowing metal terminal surface of its cartridge to clean dust were done all over the country. However, it turned out that this will make it rust to cause malfunctions.

This is the same for all other hardware/software having such metal terminals including Nintendo DS, so never blow on them.

When you care dust and dirt, you may purchase use a cleaning set.

If it is no good, they could have avoided to use such scene on the commercial, then such warning video is not needed, but, maybe it was an integral part for them to draw the good old Famicon days.


The 2010 Most Popular Company For Japanese Job Seekers Is Google

Japanese outplacement firm Intelligence [J] released their research of what companies people want to join next [J], done on 5,000 of office workers between age 25 to 34.

On the ranking, Google jumped up from 2009’s third position because of good feeling to their “innovation” and “potential”.

2010 Rank in 2009 Company
1 3 Google
2 2 Sony
3 1 Toyota
4 4 Nintendo
5 5 Panasonic
6 9 Shiseido
7 6 All Nippon Airways
8 7 Oriental Land
9 10 Fuji Television
10 8 Honda

# Oriental Land is a company who runs Tokyo Disney Land/Sea.

Another software/web companies

2010 Rank in 2009 Company
11 33 Apple Japan
15 16 Rakuten
17 28 Recruit
24 21 Microsoft K.K.
25 23 Nippon(Japan) IBM
52 Cookpad
53 Yahoo! Japan
66 CyberAgent
75 Amazon Japan

The top listed 10 did not change, but at 11th, Apple Japan is ranked up from 2009’s 33rd, which is likely by a lot of iPhone/iPad exposure on news and ads by Softbank.

As you notice, Yahoo! Japan, which is much stronger than Google Japan here, is quite unpopular as a working place in compare. Amazon Japan also gets distanced from its rival Rakuten from the point of view of potential workers’ popularity.

See Also:

Press release [J]

Flipnote Hatena Strikes Back To USA, Plus Europe Assisted By Nintendo Fame

Hatena's Logo

Hatena, known by a million geekiest loyal users and the most popular social bookmarks service in Japanese [J], announced that their joint project with console game giant NintendoFlipnote Hatena” launches in North America on 12th, in Europe on 14th August (both in local time).


Flipnote Hatena is a CGM service on where users draw and share flipbook-like animations. Asiajin covered its first Japanese release before.

Worldwide Challenge

Although Hatena did make English version of few their services, this is their first challenge for other European languages and regions. FLipnote Hatena site has 6 language selections (English, French, Spanish, Italian, German and Japanese) and 4 regional choices (Japan, Americas, Europe and Oceania and All).


If you chose “All(Worldwide)”, you see a lot of Japanese created and starred (=voted) over thousands flipnotes at the top, some includes Japanese languages, but if you filter by America or Europe, there are already many flipnote animations drawn by local users.

See Also:

Hatene’s release for North America

Hatena’s release for Europe

McDonald’s And Nintendo Team Up To Call In More Minors

Logo of McDonald's

McDonald’s Japan[J] teamed up with Nintendo, and today it launches a new service allowing Nintendo DS users to download Pokemon avatars, evaluation copies of game software and discount coupon for the humburger meals for free via WiFi access points installed at 3,200 McDonalds shops in Japan, which is 85% of the entire fast food chain.

Both companies used to operate a free content distribution service for Nintendo DS users at limited number of Mcdonald’s shops on experimental basis, and to investigate whether the service give them any benefit in terms of calling in more minor guests and raising the profile of the game device.   They judged it’s ok to go and decided to switch the service into full-scale operation.

Mac de DS

See Also: