McDonald’s Japan[J] teamed up with Nintendo, and today it launches a new service allowing Nintendo DS users to download Pokemon avatars, evaluation copies of game software and discount coupon for the humburger meals for free via WiFi access points installed at 3,200 McDonalds shops in Japan, which is 85% of the entire fast food chain.
Both companies used to operate a free content distribution service for Nintendo DS users at limited number of Mcdonald’s shops on experimental basis, and to investigate whether the service give them any benefit in teｒms of calling in more minor guests and raising the profile of the game device. They judged it’s ok to go and decided to switch the service into full-scale operation.
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Masaru IKEDA