Facebook Japan Replaces Its Head Following To Mixi

3 days ago we reported that Mixi is to have a young new president. Now Facebook Japan announced that a new president, according to Markezine [J]. Same as Mixi, this is the first time of presidency change. Atsuhi Iwashita, who is going to take the president seat on May 20, have served as CEO for… Continue reading Facebook Japan Replaces Its Head Following To Mixi

Facebook Japan Lost 13% Users Last Week

Facebook’s own advertising tool (and Socialbakers who records its chronological changes) showed that the number of active users in Japan dropped to 13.8 million on Feb. 19, 2 million down from 15.85 million on the former week. It was 12.9% down as low as the end of August 2012. From the peak, 17.1 million on… Continue reading Facebook Japan Lost 13% Users Last Week

One Social Network, Two Different Stories: Qualitative Analysis of Facebook Users in Japan and the US

Since we are getting ready to conduct a large scale cross-cultural survey about social media, as a first step, we qualitatively analyzed how Americans and the Japanese use Facebook. Although qualitative studies are sometimes overlooked because of the small sample size, they tend to provide a deeper understanding of the phenomenon that is studied. To… Continue reading One Social Network, Two Different Stories: Qualitative Analysis of Facebook Users in Japan and the US

Facebook Opens The World’s First Official Navigation Site For Japan

When Japanese are asked why Facebook, the world-level phenomenon, has not taken off in Japan yet, many answer that its user interface is hard to understand, which is strange because the UI did not keep away people in many other countries. There might be some cultural issues which make it difficult to attract Japanese. An… Continue reading Facebook Opens The World’s First Official Navigation Site For Japan

Facebook Japan Holds An New Coupon Service Launch Event In Shibuya

Facebook Japan is running somethinga launch event of its new coupon service now 3 p.m. on 7th in Shibuya, in front of young people’s landmark Shibuya 109 apparel mall. rehearsal, This morning, Nikkei reported [J] that Facebook is going to begin local coupon service in Japan. Nikkei was correct. The new service is “Facebook Check-in… Continue reading Facebook Japan Holds An New Coupon Service Launch Event In Shibuya

Facebook Featured On TV Tokyo World Business Satellite

[Update] The video (12:20 min) is available on TV Tokyo website now (maybe for about a week). Last night, Facebook was taken up on the World Business Satellite, a financial/business news on TV Tokyo. The World Business Satellite [J] (WBS) is one of the most influential business-related TV programs on TV Tokyo, a Tokyo key… Continue reading Facebook Featured On TV Tokyo World Business Satellite

Facebook Japan Covered By Japanese TV First Time

November 9th, small hour of the morning on NTV, one of the largest commercial TV key station, broadcast a program featuring Facebook Japan office first time ever. The “IT information” program called iCon, was aired from 1:29 a.m. to 1:59 a.m. (usually described 25:29-25:59 on the day before in Japan). NTV published the edited version… Continue reading Facebook Japan Covered By Japanese TV First Time