Facebook Featured On TV Tokyo World Business Satellite

[Update] The video (12:20 min) is available on TV Tokyo website now (maybe for about a week).
Last night, Facebook was taken up on the World Business Satellite, a financial/business news on TV Tokyo.
The World Business Satellite [J] (WBS) is one of the most influential business-related TV programs on TV Tokyo, a Tokyo key station of a national broadcast network owned by financial media group Nikkei. TV Tokyo and its network is the least popular one among five commercial networks, but some business related programs like WBS, Cambria Kyuden and Gaia no Yoake are popular among Japanese business people.
WBS is one of the MUST media which new products/services should be introduced for wide public. Popular web services like Mixi, Twitter, etc. have been on there on their growth, alongside of public TV NHK news and major business magazines.
This time, Facebook was taken up, probably the timing was set against the coming movie “Social Network” release in Japan on 15th.
On the first news, these topics around Facebook were told to rather elder business men who might hear about Facebook first time in their life, about 10 minutes in total.

  • Facebook Japan’s country manager Taro Kodama expects Facebook to gain 50 million Japanese users, which means half of the internet users, in 2-3 years. (active user is 1.85 million but in the news it was told around 3 million)
  • explained Facebook as a “real name version of Mixi” (my note: Mixi started with real names, troubled and changed to recommend not to use real names)
  • Connection Search feature
  • Effective targeting ads
  • Successful examples on Facebook
    • Satisfaction Guaranteed – A small Japanese apparel who succeeded to go oversea market by making English fan page on Facebook
    • U.S. coupon service LivingSocial – success case in U.S. Their number of employee increased from 33 to 600 in one year because of Facebook marketing

On Japanese Twitter, Facebook and #wbs buzzed up during and after the program (see the timeline on the page right, amount of “Facebook” spiked),

As the watchers primary interest is supposed their business benefit on the program, the news emphasized how you can utilize Facebook as a promotion tool, I felt.

See Also:

Facebook will possibly fail in Japan
Facebook Japan Covered By Japanese TV First Time
Facebook Wins Relatively Few Friends in Japan – NYTimes.com – I commented if Facebook Japan takes off. My prediction is negative.
Another Facebook tagged articles on Asiajin

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