Twitter Japan(@TwitterJP) announced that it started signboard ads for passengers using Shimbashi station for one months. 新橋駅をご利用の皆さん。今朝から1ヶ月、（Twitter初の）駅広告が始まります。通勤、通学の機会に、ぜひご覧ください。いくつかの路線でも車内広告を行っていますので、こちらもご覧くださいね。 pic.twitter.com/90CPG3lxDT — TwitterJP (@TwitterJP) September 27, 2015 This one says “Twitter knows the buzzed news.” Twitter、新橋付近の路線に車内広告 – JRや丸ノ内線など http://t.co/n7KOqGfIaL — 【公式】マイナビニュース 新着記事 (@mn_all) September 28, 2015 “When Twitter is telling you it is buzzed, it is surely buzzed… Continue reading Twitter Japan Begins Adboard in Central Tokyo
Tag: marketing
Play Game On Spreadsheet! Japanese Coffee-Soda Promotion
Japan’s beverage vendor Suntory’s new promotion site [J] for its carbonated coffee drink Espressoda [J] is an action game on web browser, which you can play at office, as the game looks like your are working on spreadsheets. Horizontal scrolling game with jump and obstacles, such like Super Mario, is built on financial tables and… Continue reading Play Game On Spreadsheet! Japanese Coffee-Soda Promotion
Google Rules Snail Mail Marketing In Japan
Tsuhan Tsushin reported that Google Japan got Grand Prix at Japan Post’s Direct Mail Award [J], which is an annual contest choose the best from companies’ direct mail(DM) really sent. This year, 28 DM are awarded from 672 applicants, and the most valued DM from three points of view, strategy, creativity and effectiveness. Google’s DM… Continue reading Google Rules Snail Mail Marketing In Japan
Cyber Agent Establishes Overseas Smartphone Marketing Division
Cyber Agent has announced that it will establish an “Overseas Smartphone Marketing Division,” a specialized station for assistance in the undertaking of overseas marketing for smartphone, aimed particularly at America. “Overseas Smartphone Marketing Division” is geared towards offering smartphone promotion of their Japanese business into the overseas market. Cyber Agent’s operations include starting the overseas… Continue reading Cyber Agent Establishes Overseas Smartphone Marketing Division
Domino Pizza Hansome Deliverer Voting Campaign Rigged By 2-Channellers
It was January 14th when Domino Pizza Japan started three weeks customers-involved web campaign “Ikemen Domino 25 Contest“. The word “Ikemen” is a Japanese slang which means a good-looking man, believed to be generated about 10 years ago from “Iketeru”(cool) + “Men”(Japanese ‘face’ and English ‘man/men’). The contest is asking visitors to vote their favorite… Continue reading Domino Pizza Hansome Deliverer Voting Campaign Rigged By 2-Channellers
Family Mart Debuts New Rice Balls Suggested By Twitter Users
Following the cooperation between soft drink company Calpis and noodle maker Acecook with Mixi in 2008, we have yet another case of social media integration into product development in Japan. Major convenience store chain Family Mart is concluding its campaign [J] where they release new rice ball flavors according to the suggestions of Twitter users… Continue reading Family Mart Debuts New Rice Balls Suggested By Twitter Users
Answer For What is PROJECTION CLOCK】2名様」！ On Twitter Trending Topics
The strange phrase “PROJECTION CLOCK】2名様」！” appeared on the Twitter Trending Topic sometime early morning in UTS October 4th. (morning to night in Japan Standard Time) That phrase itself is mix of English and Japanese, which means …PROJECTION CLOCK] for 2 persons”! It is a part of full sentence in a marketing campaign run by Nifty,… Continue reading Answer For What is PROJECTION CLOCK】2名様」！ On Twitter Trending Topics
Twitter Followers Serves You Free Sushi, Boardgame And More In Japan
Suddenly in Japan, small shop owners start thinking Twitter as a guerilla marketing tool. Ashton Kutcher could have eaten over $40,000 worth sushi in Tokyo if he knew it. The first one was a board game shop Sugorokuya(@sugorokuya) [J] at Koenji of west Tokyo, which offered “discount by number of your Twitter followers” campaign [J]… Continue reading Twitter Followers Serves You Free Sushi, Boardgame And More In Japan
Mobile barcodes:Huge success in Japan so far.
In Japan, mobile barcodes(QR Codes:local version of the 2D barcodes) has been widespread and acquired a stable position as one of the familiar media to provide a direct access to customers these days. They are mainly targeting mobile-savvy group of twenties to mid-thirties leading them to sales promotion sites for products such as snacks and… Continue reading Mobile barcodes:Huge success in Japan so far.