Important note: Most of these statements are qualitative in nature. For some statements there’s not enough supporting data. Please read this post with a pinch of salt. In the summer of 2004, a new file sharing platform, named wirehog, was in the works. This platform was not that successful and it gave us a very… Continue reading How Facebook Crossed the Chasm in Japan and Lessons for Other Platforms
Author: Adam Acar
What to do if an earthquake strikes? LINE is the answer
We recently conducted a survey among college students and found that LINE is their most favorite social media platform. Most interestingly when we asked what they would do if there was an earthquake, they listed LINE as their preferred type of communication channel after the phone, email and the internet. This is a topic I… Continue reading What to do if an earthquake strikes? LINE is the answer
Social Gamers’ Social Media Use in Japan
Not a long time ago we conducted a large scale study by surveying 1000 online panel members about their social media usage habits. Although I personally have some doubts about online panels, as the members are paid professional survey takers and may not be normal people (bargain hunters, tech savvy people, early adopters, etc), the… Continue reading Social Gamers’ Social Media Use in Japan
Japan`s First Social Media Focused Competition Kicks Off
KOBE, September 16, 2012. After successfully holding the 2011 Marketing Competition Japan (MCJ), in which 24 teams from 12 different universities participated, the MCJ committee officially launched MCJ 2012. The organizers of the event expect more than 150 teams from 30 different universities (mostly from Global COE institutions) to compete in MCJ 2012.The competition will… Continue reading Japan`s First Social Media Focused Competition Kicks Off
One Social Network, Two Different Stories: Qualitative Analysis of Facebook Users in Japan and the US
Since we are getting ready to conduct a large scale cross-cultural survey about social media, as a first step, we qualitatively analyzed how Americans and the Japanese use Facebook. Although qualitative studies are sometimes overlooked because of the small sample size, they tend to provide a deeper understanding of the phenomenon that is studied. To… Continue reading One Social Network, Two Different Stories: Qualitative Analysis of Facebook Users in Japan and the US
Facebook Usage in Japan: Then and Now (August, 2012)
My students and I (Adam Acar) have been constantly monitoring the Japanese social media landscape as part of our social media seminar. After checking the demographic distribution of Facebook users in last August we repeated this procedure again today, just about a year later. The results were quite interesting as can be seen in the figures below.… Continue reading Facebook Usage in Japan: Then and Now (August, 2012)
Japan’s First Social Media Focused Contest is Ready to Kick Off
The Team of the University of Tokyo Who Won the Grand Prize in MCJ 2011 You might wonder if there’s any competition about social media and apparently there’s one in Japan. After successfully holding the 2011 Marketing Competition Japan (MCJ) which was participated by 24 teams from 12 different universities, the MCJ committee is gearing up for… Continue reading Japan’s First Social Media Focused Contest is Ready to Kick Off
A Summary of the Latest Studies about Japan & Social Media
2011 was not only a year that changed the geography of Japan but also a year that drastically altered the way Japanese people use social media. Facebook came out of nowhere and increased its user base more than 200% (Socialbakers) , Twitter became mainstream (Study 4) and a Comscore report claimed that Mixi is not #1 social… Continue reading A Summary of the Latest Studies about Japan & Social Media