The Team of the University of Tokyo Who Won the Grand Prize in MCJ 2011
You might wonder if there’s any competition about social media and apparently there’s one in Japan. After successfully holding the 2011 Marketing Competition Japan (MCJ) which was participated by 24 teams from 12 different universities, the MCJ committee is gearing up for another exciting competition this year. The organizers of the event expect more than 150 teams from 30 different universities, mostly from Globale COE institutions, to compete in MCJ 2012.The competition will also hold workshops to train college students on how to prepare a marketing plan in English, the first of which will be held on June 17th in Kobe.
The competition consists of 3 rounds where contestants first create a short commercial in English and upload it to Youtube (the most watched video wins a special prize), then go through regional preliminaries and finally make a presentation before judges and an audience to win the grand prize. All plans must include social media and should utilize Twitter, Youtube, Mixi or Facebook strategically to be qualified. It is the first competition that combines English, business and social media elements in order to raise globally competent leaders who are equipped with the knowledge of modern communication technologies and business skills.
Marketing Competition Japan is a task based learning activity that allows participants to improve their English skills, critical thinking skills and presentation skills by providing an opportunity to work on a real life business case. MCJ is organized by by Marketing Competition Japan Committee at Kobe City University of Foreign studies with support from several widely known corporations and organizations including Nestle, P&G, NHK, Mixi, Dentsu, TheJapanTimes, Cambridge University Press and BBC World News. MCJ will hold its Kansai workshop on June 17th and will be officially kicked off at the end of June, 2012.
More information about MCJ and MCJ Kansai Workshop can be found here