Japan’s Web Behemoth Yahoo! Japan and one of three major convenience chain-store Family Mart jointly starts free coffee campaign [J] today. Anyone searching “Famima Coffee” (Famima is an official abbreviation of Family-mart in Japanese) on Yahoo! Japan’s iOS or Android app would get a free coupon of Family-mart coffee, size S which usually costs 100… Continue reading Yahoo! Japan and Family-mart Gives 50K Free Coffee For Search
Sony Features Dancing Headphone Girls From All Japan’s 47-Prefecture
Sony Headphone’s official new promotion in Japan is movies on its YouTube channel. Not sounds new? But 47 girls from each prefecture dancing with the headphone at tourist places and/or with local products. The Headphone Joshi(girls) 47 meets Extra Bass. Recap http://www.youtube.com/watch?v=ekWGvjx9JEo Tokyo girl / Tokyo Sky Tree http://www.youtube.com/watch?v=IjR2JL_XgYc Wakayama girls / Wakayama Catsle http://www.youtube.com/watch?v=akg1BWW4VuU… Continue reading Sony Features Dancing Headphone Girls From All Japan’s 47-Prefecture
Social Game “Majimon” Has Campaign With Energy Drinks
NHN Japan [J] is doing a tie-up campaign for their smartphone social RPG “Majimon” involving Suntory Beverage and Food Limited’s [J] “Vitamin Water Speed In” as well as “Energy Gear Water.” The time period is from May 29th until June 18th. In this campaign, when users input the 16 digit ID (serial number) on targeted… Continue reading Social Game “Majimon” Has Campaign With Energy Drinks
Buying A 173,250 Yen Doll From Microsoft Comes With Dev Tools, Or Opposite?
Microsoft Japan has been featuring Cloud-girl Claudia to grab the heart of anime-loving geeks. Their latest campaign offers the limited Claudia doll for everyone who purchases Microsoft Visual Studio 2010 Professional with MSDN, which price is 173,250 yen (US$2200). The doll is planned to be 15-20 centimeters(6-8 inches) heights, with serial number. The campaign will… Continue reading Buying A 173,250 Yen Doll From Microsoft Comes With Dev Tools, Or Opposite?
Gree Ties Up With Dentsu On Global Promotion
Gree announced today [J] that it and Dentsu, Japan’s advertising agency giant, agreed on business cooperation around Gree’s global business. The business partnership includes the worldwide promotion of Gree social networking service, acquiring of contents and start-up investment.
Toyota Releases “Social Network Racer” For Facebook And “FT86 World Report” For iPhone
Toyota [J] has released a promotional pro racing game “Social Network Racer” for Facebook. “Social Network Racer” is designed to enhance global recognition of the “FT－86II Concept” model, which will be officially opened to the public at the Tokyo Motor show in December. Users compete for time with others on the virtual circuit, and the… Continue reading Toyota Releases “Social Network Racer” For Facebook And “FT86 World Report” For iPhone
Cloud Girl – Microsoft Windows Azure Manga Promotion
Microsoft Japan is teasing its online comic series “Cloud Girl”, which promotes Windows Azure cloud service. The first episode of this “Cloud Girl” with subtitle “Mado to Kumo to Aoi-sora”(windows, clouds and azure sky) is said to be released late this May 2011, on a prologue. The heroine, Claudia Madobe (@Claudia_Azure “madobe” means window-side in… Continue reading Cloud Girl – Microsoft Windows Azure Manga Promotion
Coca Cola Japan’s Facebook Promotion App Stopped Two Days
Coca Cola Japan’s Coca Cola Park [J] is one of the most successful Facebook promotion is Japan. The original promotion site, which supports both Facebook and Mixi, embraces 10 million members, half a billion page views per month. Sugoi Jihanki (= great vendor machine) is a Facebook app provided in the Coca Cola Park. On… Continue reading Coca Cola Japan’s Facebook Promotion App Stopped Two Days
Galaxy Tab Tissue On Tokyo Street
Giving away free tissue (so-called pocket tissue) is a promotion method widely run in Japan, and is not so common in other countries. Shibuya’s local Docomo reseller advertised Samsung’s Galaxy Tab by handing a package of tissue to people walking on street.
Behind the scenes of Sony’s Handycam campaign site “Cam with me”
Behind the scene of Sony’s Handycam promotion site called “Cam with me” with interview from producer and creator of the site by Yasuyuki Matsushita