Twitter Japan Begins Adboard in Central Tokyo

Twitter Japan(@TwitterJP) announced that it started signboard ads for passengers using Shimbashi station for one months.

This one says “Twitter knows the buzzed news.”

“When Twitter is telling you it is buzzed, it is surely buzzed on Twitter.”

Around Shimbashi station, special printing newspaper style paper ad with the title “News Now” are distributed to people.

Shimbashi station, around 2 kilometers south of Tokyo station, is the country’s first train station since 1872. Four train companies are connected and stopped by about 450,000 passengers. The station is thought as a typical “salaryman”(white collar worker men) place.

Play Game On Spreadsheet! Japanese Coffee-Soda Promotion

Japan’s beverage vendor Suntory’s new promotion site [J] for its carbonated coffee drink Espressoda [J] is an action game on web browser, which you can play at office, as the game looks like your are working on spreadsheets.

Horizontal scrolling game with jump and obstacles, such like Super Mario, is built on financial tables and charts on Microsoft Excel-like pages.

After a teaser screen, Excel-like menu and grids are displayed. Clicking the bottom tab “Game” takes you to the game page.

Press “Start” then a small comic man appeared and the tables and charts are going to be scrolled. You need to let him jump by the left-mouse click.

When you take a bottle of Espressoda in the game, or enter the product code on the Espressoda’s bottle, your man will be able to do double-jumps, jump during a jump, which may make your play better.

When you fail, it asks you if you would like to tell your score to your Twitter or Facebook friends, then you can get a right to continue the game from the point you failed. Now Japanese Twitter have those players’ reporting tweets [J].

Of course, annoying character on the bottom-right on the screen is imitated.

via Hatena Bookmark [J]

Google Rules Snail Mail Marketing In Japan

by gunstarher0 from

Tsuhan Tsushin reported that Google Japan got Grand Prix at Japan Post’s Direct Mail Award [J], which is an annual contest choose the best from companies’ direct mail(DM) really sent. This year, 28 DM are awarded from 672 applicants, and the most valued DM from three points of view, strategy, creativity and effectiveness.

Google’s DM was named “Google open-business partner training program”, which was created by Dentsu Wonderman, of course a company from Japan’s largest advertising agency Dentsu, targeted Google’s Adwords agencies who had not sold much, helped them to acquire new clients on AdWords.

It is interesting if selling Google AdWords over direct mail was so successful, because Google Adwords itself must be the best ads to reach customers directly. But it is true that many Japanese companies were not attracted to purchase and manage internet advertising directly, rather stay with representatives like Dentsu.

See Also:

Japan Post’s release [J]

Cyber Agent Establishes Overseas Smartphone Marketing Division

Cyber Agent has announced that it will establish an “Overseas Smartphone Marketing Division,” a specialized station for assistance in the undertaking of overseas marketing for smartphone, aimed particularly at America.

“Overseas Smartphone Marketing Division” is geared towards offering smartphone promotion of their Japanese business into the overseas market.

Cyber Agent’s operations include starting the overseas application “Free App King” which has recorded 2 million downloads from the AppStore, developing the smartphone media and service Smartphone Ad Network using Reward Network partner media, and is heading in the direction of implementing overseas smartphone promotion.

In addition to overseas business, smartphone promotion within Japan includes their group Smartphone Ad Network’s “AMoAd,” smartphone application “FreeAppNow,” and smartphone reward advertisement “CA Reward.”


Translation authorized by VSMedia

Domino Pizza Hansome Deliverer Voting Campaign Rigged By 2-Channellers

It was January 14th when Domino Pizza Japan started three weeks customers-involved web campaign “Ikemen Domino 25 Contest“.

The word “Ikemen” is a Japanese slang which means a good-looking man, believed to be generated about 10 years ago from “Iketeru”(cool) + “Men”(Japanese ‘face’ and English ‘man/men’). The contest is asking visitors to vote their favorite good-looking guy from 25 Domino Pizza delivery boys.

“Vote and encourage the one, whom you think Domino Pizza will be even more delicious, if he cook and deliver to you!” was the catch.

Soon after the launch, 2-channel users found that there was a guy who seem a little bit unique, the entry No. 15,

The right photo is his mufti. His favorite pizza is quatro giant.

2-channellers commented, “He must be the nicest guy.”, “I feel a sense of affinity only with him.”, “It is easy to imagine his eating pizza.”, “I sense pizza on him.”, etc.

# “Pizza”(precisely “Piza” in Japanese) is also a 2-channel jargon that describes a chubby person.

Worse thing was, the vote script did not have any protection against duplicate submission. Quickly he collected about one million votes from 2-channel supporters.

Days later, another guy, No. 11 got a million votes in one night. Then those net people started rumoring that the all campaign was set up and Domino Pizza already made a new commercial film with the No. 11 guy, though an official twitter account denied it.

Then, the official announced the cancellation of the whole contest due to “a flaw on voting system”.

Domino Pizza Contest Withdrawn

The similar mass voting happened in November on a popular character contest over soccer anime Inazuma Eleven [J]. Net users voted sub characters to occupy top 5. [J] The organizing anime maker had offered to make new illustrations for top 3 characters as prizes for fans. In this case, after the contest ends, the organizer announced to expand the prizes for all of the top 10 characters, including non-rigged popular characters under 6th rank, which chagrined some upvoters [J].

In 2001, 2-channellers did the same thing against Time Magazine’s “Person of the Year”. At online vote, a Japanese talent Masashi Tashiro was put up at the top until insiders noticed.

The face of Tashiro on the magazine cover was photoshopped by participator