All Major Commercial TV Broadcasters And Two Biggest Ads Agencies Shake Hands For Yahoo! Japan Streaming Video Site

Yahoo! Japan announced [J] that their last year acquiring video streaming service Gyao [J] got investment from TV Asahi Corporation(TV Asahi), Tokyo Broadcasting System Holdings, Inc.(TBS), TV TOKYO Corporation(TV Tokyo), Dentsu Inc. and Hakuhodo DY Media Partners Inc.

Yahoo! Gyao already was invested by Nippon Television Network Corporation(Nippon TV) and Fuji Television Network, Inc.(Fuji TV), this means all 5 major commercial TV networks in Japan will own stake of web broadcasting capable company.

Dentsu and Hakuhodo (Hakuhodo DY Media Partners are jointly invested by three ads agencies including Hakuhodo.) are 2 biggest advertising agencies in Japan. Both of them are close to those commercial TV networks, and Japanese internet ads networks such like Yahoo and Google.

By this, Yahoo! Gyao may be able to enhance its TV program distribution, like Hulu doing in USA.

January 2010 Japan-IT Links (part 2)

News on the latter half of January 2010 which we did not write as a dedicated article. Part 1 is here.

Referred pages are all in Japanese, unless otherwise stated.

Please let us know if you think we should write details on any news above.

Hakuhodo And Koozyt Introduce iPhone App Adding Video Extension To Paper Ads

Japan’s second largest ad agency Hakuhodo DY Media Partners, Sony CSL‘s spin-out specializing in developing location detection technology with WiFi signals Koozyt and the country’s second-ranked newspaper in its circulation the Asahi Shimbun jointly started a new ad service using the iPhone today.

The new service is named A-Clip, by installing the iPhone app and shooting an image of an paper-printed ad that you’re interested in, you can view videos and other extensive information associated with the ad.

The first ever ad enabling this service is placed on the Asahi’s morning edition of January 8th, and you don’t need to scan any 2-D barcode but just shoot an image of the ad itself. Koozyt’s image recognition technology built in the iPhone app will detect which ad you watch, it shows you a video associated with the ad on the iPhone screen.

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