mixi Opens “Petite Jete” Monthly Clothing Delivery Service

Mixi Inc. [J] has opened the fashion EC site Petite jete [J] targeted towards working women in their 20s. “Petite jete” is the second stage of a new business continuing from the Android app distribution service DeployGate, [J] and from August 21st a teaser site has been opened. [J]  It’s a service which delivers clothing… Continue reading mixi Opens “Petite Jete” Monthly Clothing Delivery Service

mixi, KONAMI Release Smartphone Virtual World “mixi Park”

mixi, Inc. [J] and Konami Digital Entertainment, Inc. [J] have jointly released mixi Park, [J] a 3D virtual space for smartphones which operates together with the SNS mixi. [J]  It has been opened as a native application for iOS and Android, and both are free to download. “mixi Park” is a service which allows you… Continue reading mixi, KONAMI Release Smartphone Virtual World “mixi Park”

mixi To Open Electronic Commerce Fashion Site

mixi, Inc. [J] will open the lady’s fashion EC site “Petite jeté” [J] as a new business from the middle of September. Both companies have announced the creation of the new business by the publication of August’s balance sheet.  This “Petite jeté” seems to be an independent business apart from the SNS mixi.  Currently both… Continue reading mixi To Open Electronic Commerce Fashion Site

New Function On mixi For Connecting With Friends At The Same Place

mixi Inc. [J] has added “Issho Ni Iru Hito To Tsunagaru,” [J] (connect with people you are with) a new function for smartphones, designed to search for friends you want to connect with on “mixi.” [J] “Issho Ni Iru Hito To Tsunagaru” is a function using location based information on smartphones, and by pushing the… Continue reading New Function On mixi For Connecting With Friends At The Same Place

Mixi Page’s New Campaign Song With Gals And 7yo DJ

Japanese social network giant Mixi collaborates with the large summer festival of gals under the name of “Campus Summit 2012 meets mixi”. According to the event page, Campus Summit is a summer festivals for and by college students, which began in 1995 in Tokyo. At largest, the festivals were held at 57 locations in all… Continue reading Mixi Page’s New Campaign Song With Gals And 7yo DJ

Mixi Starts New Service For Sending Real Birthday Presents

mixi [J] has announced that from August 2012 they will launch “O Todoke Bin” (Notification Mail) as a new service of mixi Birthday [J].  Frenxxo [J] will carry out development and management. With “Notification Mail,” it will become possible to purchase goods from a list starting with over 50 articles of interior miscellaneous goods and… Continue reading Mixi Starts New Service For Sending Real Birthday Presents

Shibuya 109 Fashion Social Game Release

Tokyu Malls Development, run by Butterfly and the fashion building “SHIBUYA 109,” have released “SHIBUYA 109 -StyleCollection-”, a social game for mixi based on “SHIBUYA 109.” “SHIBUYA 109 -StyleCollection-” is a reality based social game coupled with the actual fashion building as the setting.  Users become the manager of a newly opened “SHIBUYA 109” shop,… Continue reading Shibuya 109 Fashion Social Game Release

Mixi Gives Up? Nikkei Business Report CEO Considering To Sell His 55% Ownership

Nikkei Business Online, an online version of business magazine under Nikkei group, on May 15 after the midnight reported that Mixi, one of Japan’s largest social networking service, a direct local competitor of Facebook, is on the table to sell itself. Some social networking competitors, such like Gree and DeNA(who runs Mobage), who had turned… Continue reading Mixi Gives Up? Nikkei Business Report CEO Considering To Sell His 55% Ownership

Six Japanese Social Game Platformer Announced To End Complete Gacha

A communication council of 6 major Japanese social gaming platforms – Gree, DeNA(Mobage), Cyber Agent, Mixi, NHN Japan and Dwango – just released that they would not release new games having Kompu Gacha any more. Kompu Gatcha in current games will be also terminated by the end of this month. From this morning, Klab (major… Continue reading Six Japanese Social Game Platformer Announced To End Complete Gacha

A Summary of the Latest Studies about Japan & Social Media

2011 was not only a year that changed the geography of Japan but also a year that drastically altered the way Japanese people use social media. Facebook came out of nowhere and increased its user base more than 200% (Socialbakers) , Twitter became mainstream  (Study 4) and a Comscore report claimed that Mixi is not #1 social… Continue reading A Summary of the Latest Studies about Japan & Social Media