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How Facebook Crossed the Chasm in Japan and Lessons for Other Platforms

Important note: Most of these statements are qualitative in nature. For some statements there’s not enough supporting data. Please read this post with a pinch of salt. In the summer of 2004, a new file sharing platform, named wirehog, was in the works. This platform was not that successful and it gave us a very… Continue reading How Facebook Crossed the Chasm in Japan and Lessons for Other Platforms

Facebook Japan Lost 13% Users Last Week

Facebook’s own advertising tool (and Socialbakers who records its chronological changes) showed that the number of active users in Japan dropped to 13.8 million on Feb. 19, 2 million down from 15.85 million on the former week. It was 12.9% down as low as the end of August 2012. From the peak, 17.1 million on… Continue reading Facebook Japan Lost 13% Users Last Week

What to do if an earthquake strikes? LINE is the answer

We recently conducted a survey among college students and found that LINE is their most favorite social media platform. Most interestingly when we asked what they would do if there was an earthquake, they listed LINE as their preferred type of communication channel after the phone, email and the internet. This is a topic I… Continue reading What to do if an earthquake strikes? LINE is the answer

CyberAgent Releases Photo SNS

CyberAgent [J] has released a smartphone based photo SNS Tomodachi Nenkan [J] (Friend Yearbook), for posting photos of friends’ faces and socializing. “Tomodachi Nenkan” is an SNS for posting and sharing photos taken with friends.  You take face photos of yourself and friends, apply filters and stamps to make a post, and it’s possible to… Continue reading CyberAgent Releases Photo SNS

Zynga Japan Retires 3 Social Game Titles

Zynga Japan K. K. [J] has announced that they will terminate service of the three of their social game titles “Mojitomo☆”, “Machitsuku!”, and “Montopia” by December 21st.  This is because of the major layoffs [J] at the head American office of the social game developer Zynga. “Mojitomo☆” and “Montopia” are social game apps offered for… Continue reading Zynga Japan Retires 3 Social Game Titles

Social Gamers’ Social Media Use in Japan

Not a long time ago we conducted a large scale study by surveying 1000 online panel members about their social media usage habits. Although I personally have some doubts about online panels, as the members are paid professional survey takers and may not be normal people (bargain hunters, tech savvy people, early adopters, etc), the… Continue reading Social Gamers’ Social Media Use in Japan

Yahoo! Japan And DeNA Strengthen Its Business Alliances “As Well”

As I wrote yesterday on Yahoo! Japan-Gree’s business tie-up announcement. The new Yahooo! Japan board seems to be really good on diplomacy, timing two social game giants Gree and (DeNA’s) Mobage. Today, DeNA announced a business collaboration expansion with Yahoo! Japan, which is similar with the Gree’s one on November 8th. TOKYO – November 9,… Continue reading Yahoo! Japan And DeNA Strengthen Its Business Alliances “As Well”

Japan`s First Social Media Focused Competition Kicks Off

KOBE, September 16, 2012. After successfully holding the 2011 Marketing Competition Japan (MCJ), in which 24 teams from 12 different universities participated, the MCJ committee officially launched MCJ 2012. The organizers of the event expect more than 150 teams from 30 different universities (mostly from Global COE institutions) to compete in MCJ 2012.The competition will… Continue reading Japan`s First Social Media Focused Competition Kicks Off

CyberAgent Releases Beta Version Business SNS “intely”

CyberAgent, Inc. [J] has opened a beta version of Japan’s first business SNS “intely.” [J]  At the moment it is supported on smartphone browsers and PC (simplified version). “intely” is an SNS specialized for business users, and to log in it’s necessary to have an account with either mixi, Ameba, Twitter, or Facebook.  Users set… Continue reading CyberAgent Releases Beta Version Business SNS “intely”

For $12.8 Million: Yahoo Japan Acquires Decopic Creator Community Factory

Acquisitions are relatively rare in Japan’s tech startup scene, but today Yahoo Japan caused a splash when the country’s biggest web company announced it acquired Tokyo-based Community Factory (which launched in 2006). TechCrunch Japan is reporting that the price stands at around 1 billion yen, which currently translates to US$12.8 million. Community Factory runs a… Continue reading For $12.8 Million: Yahoo Japan Acquires Decopic Creator Community Factory