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Japanese social network Mixi announced that it adds experimentally double accounts feature on its browser versions both on PC and smartphone. Smartphone app version will follow and the feature is planned to be official around March, and may be switchable without re-log-in.
Mixi says that the feature has been requested from users, who want to make communications secretly on their hobby communities, dating, etc.
Different from Western countries where most people are using the single social network, Japanese net users have been using multiple networks by their different community, colleague, alumni, family, etc. That made several social networks which gained around 25% population but none of them could not add up more, except the latest mover LINE.
Today Mixi announced [J] that Yusuke Asakura, who took the lead at long-struggling Japanese Facebook rival since last June, will be replaced with Hiroki Morita, an executive officer managing the recent hit social game Monster Strike.
The release said that this financial year Mixi will get black inc, moves from its business reconstruction phase to regrowth phase.
Mixi has been offering an official iOS app, which covers more features from PC/feature-phone Mixi. This message app seems to try to stop losing users who are migrating to a growing messaging network LINE, boasting its popular stamp exchanging culture.
Asahi Digital published an interview of new Mixi president Yusuke Asakura [J], titled “Mixi expand to free call app business beyond social network” today.
Mixi quickly released a short release that it is not a fact [J].
mixi, Inc. [J] has announced the termination of service for “mixi coworker’s network” and mixi video [J] on the SNS “mixi.”
Service for “Mixi coworker’s network” began in June of 2010, and it allows you to find coworkers who register their place of work at the same company as yourself. Also, “Mixi video” is Mixi’s own video sharing function which opened in February of 2007, and it allowed users to upload videos and paste them onto their profile or diary entries. However according to the company, because both services are falling short of their expectations for user numbers, they came to the conclusion that they should focus their attentions on other communication services and bring these to a close. “Mixi coworker’s network” will close service on May 23rd (Thurs.), and “Mixi video” will halt new video posts from May 23rd and terminate service at the end of July. Also, from June (planned), they will offer a service that allows download of posted video data.
Translation authorized by VSMedia
Mixi, a Japanese local social networking service competing against Facebook, announced today [J] that the founder, president and the largest stockholder Kenji Kasahara is to hand over the presidency to Yusuke Asakura.
Asakura, born in 1982, 30 years old, who joined Mixi in October 2011 when Mixi purchased his founding company Naked Technology.
According to Nikkei BP interview in 2010, he entered an Australian jocky school when he was 15, dropped out because of growing too tall, came back to Japan and went to The University of Tokyo with 2-years delay. While still studying, he established Naked Technology with other students. He once left the company at graduation and worked for McKinsey & Company for a few years, then back to Naked Technology in August 2010, became a president 2 months later.
The changes will officially happen at the shareholder meeting on June 25.
Mixi added a new feature “Mixi Hello!” on March 25. With it, users can send pre-set messages in comic style to your friends, by 1-click without writing any letter.
The pre-set messages are, “Oh Yeah!”, “Hello!”, “Long time no see”, “Hi”, “How are you?” and “Take care”.
Mixi said [J] that the function was introduced by users’ request, which asked to have more communications casually.