Leaked: Not “Windows Phone 7” But “Windows 7 Phone” May Come In Summer In Japan

A blog juggly.cn reported that they got a leaked image of Fujitsu’s new 2011 summer model cellphone for Docomo, which name is LOOX F-07c, which is a dual boot cellphone with Symbian/Windows 7.

It’s not “Windows Phone 7”, “Windows 7”. The reported specifications are:

  • Windows 7/Symbian dual OS, switchable in a single action
  • 125mm(H) x 61mm(W) x 19.8mm(D)
  • 4 inch WSVGA(1024×600)
  • Intel Atom processor
  • 32GB SSD
  • color: navy black
  • option: cradle with USB/HDMI sockets

Symbian might mean that the regular Japanese feature phone OS. Many of Docomo’s feature phones are using customized Symbian OS for Japanese market.

juggly.cn says that there has been no official announcement yet so you should see it “as a rumor level”. Another anonymous comment on 2 channel [J] says that the battery will last 1.5-2.0 hours in Windows 7 mode.

iPhone 2009 Takes 4.9% Share In Japan

MM Research Institute Ltd. announced their research on Japanese cellphone shipment share in year 2009 [J].

Sharp, Panasonic Mobile, Fujitsu, NEC, Kyocera, Sony-Ericsson, Apple, Toshiba, Casio, LG and others

2008 market share by the same MM Research was here [J],

Sharp, Panasonic Mobile, NEC, Fujitsu, Sony-Ericsson, Toshiba and others

As always, English media like Bloomberg already reportedApple Captured 72% of Japan Smartphone Market in 2009. There, “only the smartphone” share was picked up and said Apple got 72% of Japan, without telling what smartphone means here in Japan.

The definition of “smartphone” is vague even among Japanese. Japanese Wikipedia [J] says that smartphone means that the phone has any of these operating system; “Symbian OS, Windows Mobile, Windows Phone 7, iPhone OS, Android, BlackBerry OS, Palm OS and Palm WebOS”. That is, all non-Japanese OS.

Apple built up their 4.9% share in few years is a great achievement in this crookedly-evolved competitive cellphone market, even though it was initially supported by loyal users of Macintosh and iPod, both had succeeded more than world average in Japan, and exclusive partner Softbank Mobile’s aggressive “Substantially Free” campaign, which is now being extended over a year.

But honestly, I dislike English media repeat posting “latest iPhone domination in Japan” news with misleading number, which should not be good also for serious foreign companies who are thinking how they should go into Japanese mobile market. You must support Japanese cellphone… yet.

See Also:

Half Of Japanese Male iPhone Users Keep Their Japanese Cellphone

If iPhone Were No.1 in Japan, Sony Would Be No.1 Music Player

iPad-Fujitsu Trademark Conflict Sounds Familiar In Japan

Apple iPad

Apple’s “revolutionary” tablet PC iPad name collides with Fujitsu US’s shop clerk gear which exists for 8 years. (Engadget goes deeper)

That may remind US people Apple and Cisco’s issue around the iPhone brand. To Japanese, “Aiphone” story is familiar.

When Apple brought iPhone into Japan, they faced a similar issue against another Japanese “intercom” vendor Aiphone. Both “iPhone” and “Aiphone” can be spelled identically in Japanese, so in the end Apple compromised with Aiphone K.K.

Apple Japan’s site shows that their iPhone trademark is permitted by Aiphone in Japan.

Apple/Softbank Mobile also asked media to use different Japanese spelling (アイフォーン) than the natural spelling of iPhone (アイフォン). That rule is well kept on printed media and on iPhone commercial film, but consumer do not care. i.e. people call it in more natural pronunciation.

Here is the Aiphone’s TV commercial film mixed with early iPhone promotion videos, according to it, Aiphone is used at Whitehouse.

This time, Fujitsu’s iPad was not a commercial products nor sold in Japan so Apple would not have difficulty in Japanese web search.

[Updated 2010-03-28] iPad trademark was confirmed to be handed over from Fujitsu to Apple. (via Engadget Japanese)

Cellphone To Check Your Golf Swing

Fujitsu announced that Hosei University and they developed a technology to sense your body’s movement during golf swing by an equipped cellphone on your waist.


The application will be bundled on Fujitsu’s mobile phones for NTT Docomo, and Fujitsu group’s web company Nitfy Corporation is planning to host a network service to which users can upload their analysed data.

There is Japanese salarymen‘s bad habit of practising their golf swing everywhere. Here is a Tokyo Metro’s in-station poster to warn the golf manias not to swing with umbrella.


With this technology carried on more cellphones, there will be more people check their swing with umbrella and share the data on the web in future.

See Also:

Press Conference report by ITMedia [J]

Station Golf Flash Game [J]


Japan’s First Mobile WiMax Officially Announces Its Launch In July

UQ Communications, Japan’s first mobile WiMax carrier fund-raised by six shareholders including KDDI and Intel Capital, announced officially it had set the service launch on July 1st.

Toshiba, Panasonic and Onkyo(known as its brandname of Sotec[J] for PC) started accepting advance orders for new WiMax-enabled laptop models. Sony and Fujitsu will also start selling new models having WiMax capability very shortly. Several peripheral device developers such as I-O Data Device and NEC Access Technica[J] plan to introduce new models of data card and WiFi router enabling to connect with UQ’s WiMax network.

Toppan Printing and Sharp introduced their prototypes of digital signage devices using WiMax as data carrier, and those can be used for various purposes, which requires no data cable, including billboards telling time-limited sales at open-air shopping malls to potential bargain shoppers.

Furthermore, large ISPs such as Nifty[J] and NEC Biglobe[J], consumer electronics retailers such as Yamada Denki and Bic Camera will also join the team as MVNOs (mobile virtual network operators), and they will also start selling the service under each of their own service names.

As of July 1st when the service intends to be officially launched, UQ will set three cities of Tokyo, Osaka and Nagoya as its service coverage, and it is expected to be extended to every corner of the country within a couple of years.