Enemies Yesterday, Friends Today: Japanese Major TV Broadcasters Handshake With YouTube

TV Asahi's Logo TBS' Logo YouTube Logo
For three years David Eun, Google‘s VP of strategic partnerships, has been working on persuade Japanese media giants to join the team.   The key stations of Japan’s two nationwide private TV networks, TV Asahi and TBS (Tokyo Broadcasting System) made agreements with Google on Tuesday, and the both broadcasters started distributing their news video clips and TV show trailers on YouTube, as well as using it to allow TV viewers to upload their amateur videos and to participate in 2-way program production process.
The both broadcasters used to tend to be too nervous to do something with YouTube, because it could be the center of illegal video distribution.   Both companies tested Google’s new technology that enable to detect illegally uploaded videos, and they confirmed it works effectively enough.
TBS learned 80% of all illegally uploaded videos on YouTube that have been originally produced by the broadcaster were popular drama series, and 30% of them had Chinese subtitles, TBS content business unit manager Natsuhiko Uji-ie says.  YouTube is reportedly considering deployment of viewer subscription program and PPV (pay-per-view), he expected to work with YouTube to develop a money-making video distribution platform.
Ryuko Furukawa, Manager of Crossmedia Development for TV-Asahi, says, their first meeting with YouTube started with illegal video issue.   But Google accepted a number of TV-Asahi’s demands on improving the accuracy of detecting illegal videos,  finally the broadcaster understood YouTube’s improved content ID management system works effectively.
Now, when you find your copyrighted video has been unintentionally uploaded to YouTube by the third-party user, you can choose an option from the sets on how to respond it.   1) block the video, 2) pursue who has uploaded the video and 3) monetize the incident.
For example, there were an YouTube video titled “JK Wedding Entrance Dance” which were uploaded by someone, and American pop music artist Chris Brown‘s tune was used on it.   This video earned 26 million PVs, and the tune’s copyright holder Sony Music chose an option of “3) monetize” and put a link to the purchase on iTunes.   As a result, Chris’ tunes got high ranking in the number of music file sales and downloading.
via Impress Internet Watch[J] and IT-Media’s At-mark IT[J]
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