Next-Generation Web Technologies And New Marketing Solutions Meet

On Thursday and Friday at a venue near Tokyo Station[J], IT news publisher and event organizer IDG Japan and Cymen, a Tokyo-based venture in search engine optimization(SEO) and web marketing for enterprise business, jointly held a conference combining three events on Internet cutting-edge technologies and its enabling web marketing solutions.

Diagram of Three Conferences

Next Ad & Marketing 2009

This event focuses on next-generation ad and marketing solutions that can be delivered by cutting-edge technologies and newly invented business schemes. In commemorating the first edition of the conference, its organizers set up an award and invited corporate nominees which can introduce something epoch-making.

The award winners are:

Mobile category

Won by CLON Lab[J] which develops an agent engine having the features similar to the artificial intelligence. By interactively repeating Q&As between you and your agent running on the system, you can let your agent learn more about your individual taste. Your agent may keep a web-diary instead of you.

Clon's Image

Future category

Won by Mr. Senichi Kanemura from Kousei Inc.[J] with its augmented reality software “SR Engine Lite[J]“, which is a mobile app and allowing you to find associated information only by taking a picture that you wish to find about, without entering a long URL nor scanning QR 2D barcode.

Community category

Won by Poken with its Swiss-made USB key-like device allowing you to exchange personal profiles only by touching each other. It also makes you easier to connect on major SNSs with the persons you’ve met.

Poken's Logo

Poken Image

3D & AR (Augmented reality) category

Won by Geisha Tokyo Entertainment(GTE)[J] with Cyber Figure “ARis[J]“. Asiajin’s Akky Akimoto wrote a story covering details on that.

AD & Marketing category

Won by Fukidasystem[J] with a real-time speech-bubble projector in concert with passer-by’s motion. A movie below shows you an example of the system installed at a shopping complex, Akasaka Sacas[J], Tokyo.

Fukidasystem's Logo

Device category

Won by Mitani Corporation[J] with “Arios Copy”, a 3D display without wearing glasses. The screen surface of the device are specifically processed as to show different images to your both eyes, which creates a 3D images in the visual cortical area of your brain.

Mitani's LogoArios Copy

3D Internet Business Forum

This forum was a showcase exhibiting 3D graphic web technologies.

3Di's Logo

3Di, Inc. is a Shibuya-based tech start-up shareheld by NTT Investment Partners[J] and ngi group, and develops a 3D rendering application which can be easily embedded on your website. The example below shows you a virtual furniture shop which allows you to put an item virtually in your room to fit its size and color.

3Di Example Screenshot: Furniture Shop

Eitarosoft's Logo

Eitarosoft is an Akihabara-based tech start-up shareheld by Japan Asia Investment, JAFCO and several VCs, and focusing on developing 3D virtual space platform for cellphones. The company exhibited Lamity, which allows simultaneously 4,000 users to participate in the virtual world and to enjoy chatting one another.

3D-GAN's Logo

3D-GAN (3DGeometry Application Network) is a business consortium of 46 companies in 3D-related business including design, manufacturing, architects, jewelry & accessory design, medicare and animation studio. They exhibited several models of 3D printers.

Second Coa's Logo

Second Coa Corporation[J] is a Tokyo-based 3D content design studio for enterprise websites. They also have virtually set up the Edo-era scene of Tokyo on YouTube.

EDO SIM on Second Life

Plusplus' Logo

Plusplus Co., Ltd.[J], a company based in the northern part of Honshu island, is strong in developing web gadgets and 3D web content platform requiring no additional application other than a web browser. The below is an example of their 3D content platform called Web3D[J].

Plusplus Web3D Screenshot

Business Blog & SNS World: Tsuruaki Yukawa’s Perspective

Senior staff writer for Jiji Press, Tsuruaki Yukawa[J], who is usually counted as an Internet visionary and introduces the world perspective and web business trends on his books and his blog, was invited to make a keynote speech at the beginning of this segment.

He pointed out recently developed web technologies, such as recommendation and digital signage, would create another style of virtual door-to-door business, as though you visited your customer’s home and asked “may I help you?” at the door. Mr. Yukawa introduced some U.S. companies are attempting to get collected customer profiles together in order to provide more efficient marketing results.

  • Search advertising technology enables to recommend what your customer has not yet ordered but possibly wish to have.
  • A combination of CRM (customer relationship management) and mail marketing allows you to predict when your customer will run of daily necessaries and need to buy next new one.
  • Digital signage and mobile advertising allows you to approach to your customer in more ways than you used to have.
  • Web analysis and behavior targeting allows you to suppose what each of your customers wish to have in accordance with his/her lifestyle.

Google has almost occupied the business in search advertising among seven keys described above. If someone takes the top of each of the rest, it can be another Google, he said.

If Japan brings the world’s most advanced mobile technology to Mainland China and Korea, those countries can be an innovation center and more progressive than Silicon Valley. The world entrepreneurs, including Softbank‘s CEO Masayoshi Son, think so.

Finally he wrapped up his speech with an optimistic perspective that digital media and social media would take important positions in ad industry when the world economy recovers from this recession.

CNET Japan Holds Its Annual Tech Innovation Awards Contest

Tech Venture 2009 CNET Japan's Logo

On Friday, CNET Networks Japan[J] held this year’s award ceremony of its annual innovation contest called TechVenture 2009[J] in Omotesando, in association with Tokyo-based seven tech-oriented venture capital firms.

Totally 15 companies and services are nominated for the prize awards.   Let’s have a look at each of them and what they provide.

Atlantis' Logo AdLantis' Logo

Atlantis[J] (Service: AdLantis[J])

Atlantis runs the cloud-sourced Internet advertising platform called Adlantis.  It is the web-based ad management tool and helps the content publishers to define when and which ads should be placed on their websites.

The service is free of charge.   The company plans to launch a marketplace of match-making between possible advertisers and the website owners selling ad spaces, and expects to earn revenue from its match-making fees.

Gumi's Logo


Gumi develops the SNS platform for cellphone, which makes easier to develop a social mobile site supporting the standards of OpenSocial and OAuth by using Restful API.   Gumi’s platform can be also installed on the clouds like Google App Engine.

The company has also its own SNS, where it provides Wiki, fortune telling and the more focusing on popular TV drama series for the younger generations.

CLON Lab's Logo

CLON Lab develops the agent engine having the features similar to the artificial intelligence.   By interactively repeating Q&As between you and your agent running on the system, you can make your agent learn more about you.    That means you can set up your clone on the company’s SNS, and let him or her grown up there.   The company’s name comes from “clone” and Communication Laboratory on New Identity.

GTE's Logo
(semi grand prix award co-winner)

Geisha Tokyo Entertainment[J]

Geisha Tokyo Entertainment (GTE for short) was founded in 2006 by Tokyo University alumnus, game developers and consultants.   It develops Augmented Reality(AR) products, one of which allows you to control the behavior of a physically-existing cartoon character sculpture by clicking and dragging the character image appeared on your PC screen.   (See Akky Akimoto’s article on Asiajin for more details)

GTE  also introduced an AR game for cellphones, in which you will receive a mission command e-mail that orders you to take a picture of a specific object.   By sending an e-mail including the picture to the game server, with the picture recognition technology, the server confirms if you have taken correctly what the server has ordered you.

Recently, GTE produced a flash-based animation series for TV broadcast “Sakuran BOY DT[J]“, which is aired on the local TV channel in Yamagata.   Yamagata is the north-eastern part of Japan, and well-known for producing cherry or Sakuranbo, which is so frequently seen on the series.

(Clicking the image above takes you to the latest one of the series.)

Scigineer's Logo
(semi grand prix award co-winner)


Scigineer provides a SaaS-based recommendation engine for large-sized e-commerce websites and SNS.    The service is deployed on to more than 30 sites in Japan and the overseas, including Online Bridal Store and @nifty Store[J].    Scigineer is a subsidiary of the Internet business incubator owned by Mitsubishi Corporation.

San San's Logo
(semi grand prix award co-winner & special judge’s award winner)

San San[J]

The company provides consultation services in CRM and SFA business segments, specifically by focusing on delivering solutions to arrange information collected by business cards being exchanged everyday.

Its service consists of a business card scanner rented for the client’s office, outsourced human data entry of business card images scanned, and the SaaS-based CRM/SFA application developed by the company.   It makes sales personnels easier to find possible customers and to get in touch with them when needed.

30min's Logo

30 min.[J] (Pronounced as San Zero Minutes)

It aggregates the messages about town attractions and restaurants posted on an enormous number of blogs, arrange them with location attributes and publish them as a town guide on the website.

The company also introduces a free location-based app for the iPhone/iPod users, specifically focusing on finding an ideal nearby restaurant for the lunch, with the combination of  GPS technology and the accumulated voices by bloggers.

Street Media's Logo

StreetMedia develops a new way of billboard advertising platform by combining digital signage devices and cellphone-based contents delivery architecture.

In association with several shopping malls in the heart of Tokyo, where the company’s head office is locating nearby, more than 20 LCDs are equipped at the storefronts across the malls, and they show commercial videos regarding the bargain sales at each shop in the malls and encourage the passers-by to purchase what they want.   Its specially designed LCD has a FeliCa device, which enables to transfer the video-related text information to the passers-by’s cellphone handsets.   The video data and text information are carried through the data broadcast channel of the digital TV broadcasting service, not by the Internet.

Vizoo's Logo
(semi grand prix award co-winner)

Fillmore Advisory (Service: Vizoo[J])

Fillmore Advisory is a think-tank and consulting firm founded in California by Stanford MBA alumnus and Japanese IT investment experts.   It provides the investment advisory service for their corporate clients in the U.S., Europe and Asia.

Fillmore also develops their own visible approaches to solve financial problems for individual investors, and introduce them on Japanese famous Internet portal sites.

The company is developing the SaaS-based visualization platform allowing you to create a graph diagram on the web and to put it on your blog as a widget.   It is scheduled to be released in this coming May.

Brand Dialog's Logo

Brand Dialog[J]

The company develops some web application services including a cloud-sourced SaaS groupware called Gridy.   I covered the service in this articlehere on Asiajin.

MashMatrix's Logo afrous

Mash Matrix (Service: Afrous)

Mash Matrix  provides an easy-to-use web-based application development platform for the mash-up application developers who integrate one from multiple webAPIs.

The company’s founder Shin-ichi Tomita previously worked for Oracle Japan and   While he worked for, he developed a web-based presentation for demonstration, that was the origin of Mash Matrix.

Tomita’s work was highly evaluated by CEO of Mark Benioff, and Tomita was eagerly persuaded to remain in the company, but he quit it to found his own start-up to start a new business.

User Local's Logo
User Local[J]

User Local provides the SaaS-based access analysis solution showing you the access statistics by the heat map method, and it allows you to find which parts of your website are frequently seen at a glance.

The company’s founder previously worked with Rakuten, where he was supervising a knowledge sharing website for job-seeking university students[J], which was launched when he was a university student.

The company also introduces some blog widgets including analyzing  geographical deviation of visitors to your website and showing it on the map.

Lang-8's Logo
(grand prix award co-winner)


Lang-8 was founded by a Chinese-Japanese and his classmates, both of who graduated from Engineering Dept., Kyoto University.

It launched a language learning SNS, where language-beginners and native speakers can learn foreign languages by shuttling sentence submissions and corrections between two sides.

Hiroumi Mitani contributed an article about Lang-8 last January.

LiveSense's Logo


Livesense runs pay-per-hire fee based recruitment websites  for the client companies which seek Japanese employee candidates and Chinese employee candidates living in Japan.

Livesense users will be never charged until they employ a candidate.

LoiLo's Logo


LoiLo was founded by two game developers and brothers at the incubation facility backed up by Keio University SFC.   It developed a video editing application software for Windows, enabling mixing videos and audios mostly only by drag-and-drop actions.   The software is specifically targeted on video sharing site uploaders who love YouTube, NicoNico Doga[J] and the like.

At The Venue