Cybridge[J], a Tokyo-based web service company supporting real shop and consumer businesses, launched an ASP-based deal-of-the-day outsourcing platform called Dadat[J] last Friday. The new service’s name may come from a Japanese imitative word meaning pound-pound reminding you of the scene that many customers are rushing into your store. The service allows potential deal-of-the-day service providers to instantly launch their own flash marketing tools which are limited-offer programs provided by Groupon, Piku[J] (refer to this Asiajin story for more details about Piku), Kaupon[J] and the like.
For using the service, the service provider needs to pay 1.2 million yen initial installation fee and 5% brokerage of all purchases using issued coupons. The company also provides an option for shop owners as well as other deal-of-the-day services, its pricing is no installation fee with 10% brokerage of all purchases using the coupons (100% performance-based billing).
Cybridge says, major daily deal sites take 20% to 50% brokerage of transactions made, and can encourage shop owners to use Dadat because of its lower pricing.
The company also has a portal aggregating deal-of-the-day updates from a big variety of Japanese major service providers, which is called All Coupon Japan[J], and expects to navigate potential customers to Dadat from the portal as well.
Reference (Japan’s major deal-of-the-day sites):
- Kaupon[J]
- Q-pon[J] (pronounced as que-pon)
- Minawari[J]
- Mincou[J]
- Nicopon[J]
- Piku[J]
- Goti*Tokyo[J]
- Q:pod[J](pronounced as que-pod)
- Prepon[J]
- GroupMALL[J]
- GRPI[J]
- GravyTokyo[J]
Masaru IKEDA