Google started a promotion campaign that encourages corporate users to switch their BI (business intelligence) tool platform to Google Apps, which is called Go Google[J].
Go Google is the worldwide campaign, and the company displays a billboard ad at a location for each one of major cities around the world. Here in Japan, a 6.6 feet high and 19.7 feet wide message board is being displayed at the concourse of JR Shinagawa station, an interchange to Tokaido Shinkansen. The message is changed every weekday, and its scene is also being reported on Twitter[J].
Day 2: It says, “Understood. Changing to Google means changing my using apps to Google Apps.”
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