Kodansha, Japan’s leading comic and novel publisher, announced today that it is allowing bloggers to republish the comic titled “Mikako-san [J]” authored by famous cartoonist and illustrator Kyo Machiko [J].
The title appeared serially in Kodansha’s weekly comic magazine “Morning”, and the same content is also on the magazine’s official website [J]. Her fans can republish any of her works on their blogs under a Creative Commons licence.
It is quite rare for a major publisher to approve the republishing of its works. Kodansha expects a viral-marketing effect to be produced by this experimental trial.
Proofread by: Sean O’Hagan
Copyright (c) 2009 Kodansha Ltd. & Kyo Machiko. Some rights reserved.
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Kodansha makes one of its comic titles available on the Internet for free [J] (MSN Sankei News reporting)