Today took place the official presentation of the new social games company BDNA, a joint venture between Bandai Namco (75%) and DeNA (25%). As they announced in the previous report, the capital of the company will be 100M yen (1.3M$), starting operations next October 1st.
Shin Unozawa, COO & Vice President of Bandai Namco Holdings, will be the CEO of the new company. BDNA will be a consolidated subsidiary of Bandai Namco Holdings.
Isao Moriyasu, DeNA CEO (left), and Shin Unozawa (right) made the announcement. The name from the new company, BDNA, came from the acronyms of Bandai (BD), Namco (NA) and DeNA (DNA).
They shown the new logo as well:
Bandai Namco has the contents and the users, but they don’t have the operational know-how for monetize them as DeNA/Mobage has. DeNA’s objective is going global: they are expecting social games will reach soon the same quality as arcades and consumer games, so more and more people will use them.
Bandai Namco and DeNA collaborated before for developing Gundam Royale, a huge success with more than 3M users. Inside BDNA they plan to develop games from Macross series, Gundam series and Tamagotchi series.
DeNA has just announced [J] that the board had decided to replace the head of the company after planned ordinary general meeting of shareholders on June 25th.
Tomoko Namba, who founded DeNA in March 1999 and led the company for over decade, is going to leave the president/CEO because of taking care of family member, but stays on the board.
COO Isao Moriyasu, who drove the DeNA’s primary business Mobage since its early stage, will be the president and social media division director. No “CEO” title is used on the release.
Moriyasu’s photo from DeNA’s recruiting page
Namba owns 14.84% of the company stocks, the head of shareholders. Moriyasu owns 347,739 stocks according to the release, which is about 0.2%.
They are also to change some executive titles, like moving up CFO to chairman, renaming CTO with the matched Japanese words(Saikoh Gijyutsu Sekininsha). As a result of them, all CXO titles will disappear from their executives.
Kyodo reports [J] (11:08) that DeNA, who runs one of Japan’s largest mobile social networking Mobage-Town, is subjected to an on-site investigation by Japan Fair Trade Commission(JFTC).
DeNA was rumored to ask their third-party game application providers not to provide games for Gree.
[Update] Nikkei follows [J] (11:13) with more detail. It says that the investigation is for unfair business practices, on forcing third-parties to make exclusive contract with DeNA.
DeNA and Gree have been in severe competition, on number of users, games ideas/themes/copyrights, hiring, etc.
JFTC approved Yahoo! Japan and Google search alliance last week, which had been objected by some of their competitors.
[Update 13:36] Bloomberg followed (12:43) Nikkei news.
[Update] DeNA COO Isao Moriyasu canceled his session in the afternoon at Infinite Venture Summit, Kyoto, Japan. Half a day later, CEO Tomoko Namba appeared on a session at LeWeb, Paris, France.
How DeNA Beats Facebook and Zynga – DeNA’s business model is 30 times more profitable than Facebook
DeNA CEO Namba told her interests in alliance with Facebook or Zynga last month to Bloomberg