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DeNA To Introduce Unified Brand ‘Mobage’ Worldwide

DeNA, a Japanese company who runs the Japan’s possibly-No.1 social network Mobage Town, announced [J] that they would change their current brands, Mobage Town(mbga.jp) in Japan and Plus+ Network (by ngmoco, which DeNA purchased in October 2010) in overseas, into single brand Mobage from March 28, 2011.

At now, Japanese Mobage-Town’s logo is mix of Japanese “Mobage” and English “Town”, which is not understandable in overseas.

DeNA declared to proceed their two growth strategy, “X-device”(Cross-device) is to construct platform over multiple devices like cellphone, smartphone, PC, etc. “X-border”(Cross-border) is to broaden their platform globally, to English-speaking countries and China at this point.

DeNA explained the design image of the new logo is “An eye to gaze the world, and the future”. They also said that people can share joys and emotions by eyes even without words.

“The eye part design is given a meaning to wish users enjoy communication in virtual community, where you can not see others faces. The color “Mobage Blue” is a color of sky and ocean to connect the border-less world, also a color can express globally understandable feeling of trust.”

A big alliance on PC-based game platform with Yahoo! Japan, Yahoo! Mobage logo will be also changed [J], too.

See Also:

DeNA Exports Mobage In Alliance With Samsung

Gree Opens English Corporate Site – How About Others?

February 2011 Japan IT Links (Part 1)

Early part of Februrary news which we did not write as a dedicated article. Continued to (Part 2)

Referred pages are all in Japanese, unless otherwise stated.

If you want to know any specific news more, but unable to find them in other English blog/media, please let us know.

Pacman Twitter Client Pac’n Twit

Pac’n Twit for iPhone/iPad is a new free Twitter client by Bandai Namco, yes, the company made Pacman 31 years ago (Namco merged with Bandai in 2005).

Here is a screenshot of Twitter timeline,

It comes with Pac man themed design, has regular Twitter client features, tweet, reply, direct message, retweet, list, search, notification, post image.

Bandai Namco had already released i-Appli version of Pac’n Twit [J] for Docomo’s Japanese feature phone.

On settings, you can change themes from Pacman to Galaga’88, which is a special contents only for iPhone/iPad version.

Both i-Appli version and iPhone/iPad version are free. Although it says to support Japanese, English and French, it seems not available on US iTunes App Stores at now. Official Twitter account @pacntwit tweets only in Japanese, too.