DeNA, a Japanese company who runs the Japan’s possibly-No.1 social network Mobage Town, announced [J] that they would change their current brands, Mobage Town(mbga.jp) in Japan and Plus+ Network (by ngmoco, which DeNA purchased in October 2010) in overseas, into single brand Mobage from March 28, 2011.
At now, Japanese Mobage-Town’s logo is mix of Japanese “Mobage” and English “Town”, which is not understandable in overseas.
DeNA declared to proceed their two growth strategy, “X-device”(Cross-device) is to construct platform over multiple devices like cellphone, smartphone, PC, etc. “X-border”(Cross-border) is to broaden their platform globally, to English-speaking countries and China at this point.
DeNA explained the design image of the new logo is “An eye to gaze the world, and the future”. They also said that people can share joys and emotions by eyes even without words.
“The eye part design is given a meaning to wish users enjoy communication in virtual community, where you can not see others faces. The color “Mobage Blue” is a color of sky and ocean to connect the border-less world, also a color can express globally understandable feeling of trust.”
A big alliance on PC-based game platform with Yahoo! Japan, Yahoo! Mobage logo will be also changed [J], too.