KDDI Promotes Brand New Products And Collects User-Generated Parody Songs

Japan’s second largest mobile operator KDDI’s au introduced several new lineups for their design-oriented feature phone series last month, and they have been running a promotion campaign collecting user-generated parody songs via Twitter.

When you post a set of lyrics consisting of five-seven-five syllables (which has a similar rhythm to Haiku or Senryu) via Twitter with hashtag #iidacalling[J], using a vocaloid synthesizing technology, it will be remixed with a melody of a new song by the faces of the campaign and popular female technopop trio Perfume[J].   Your song will be published on the campaign website[J].

Try it and enjoy listening.   You’re required to enter lyrics in Hiragana or Katakana.

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Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.

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Masaru IKEDA

Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.