Japan’s second largest ad agency Hakuhodo DY Media Partners, Sony CSL‘s spin-out specializing in developing location detection technology with WiFi signals Koozyt and the country’s second-ranked newspaper in its circulation the Asahi Shimbun jointly started a new ad service using the iPhone today.
The new service is named A-Clip, by installing the iPhone app and shooting an image of an paper-printed ad that you’re interested in, you can view videos and other extensive information associated with the ad.
The first ever ad enabling this service is placed on the Asahi’s morning edition of January 8th, and you don’t need to scan any 2-D barcode but just shoot an image of the ad itself. Koozyt’s image recognition technology built in the iPhone app will detect which ad you watch, it shows you a video associated with the ad on the iPhone screen.
- Hakuhodo’s Press Release: Hakuhodo and Koozyt jointly develop a movie ad distribution service associated with newspaper advertising[J, PDF]
- Koozyt’s Press Release: Koozyt and Hakuhodo jointly develop a movie ad distribution service associated with newspaper adverising[J]