Japanese Red Cross Promotes Blood Donation By Augmented Reality
Posted on December 20th, 2009 by Masaru IKEDA
Digital Signage Consortium[J] has set up digital signage devices at Akihabara station and on the streets around there, and is helping Japanese Red Cross to campaign blood donation by using the augmented reality technology.
The device enables face recognition, and it can count how many people have seen the screen. When you stop by in front of the device, it shows your appearance overlapped with the popular Vocaloid character Miku Hatsune’s hair and the Red Cross nurse cap.
In Akihabara, there’s the best-known blood donation facility among geeks, which makes you feel as though you were in a starship.
Author Information Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. See this for more bio.
His private blog is here. 4 Responses to “Japanese Red Cross Promotes Blood Donation By Augmented Reality”
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[...] of the worst AR uses this year. A good use is to encourage people to donate blood, like they do in Japan. Total Immersion created Avatar related AR apps for McDonalds and Coke. Wallpaper magazine fancies [...]
[...] asiajin.com Recent [...]
[...] Nu se ştie câţi donatori a atras această campanie neobişnuită a Crucii Roşii. Însă ea a făcut ceva vâlvă, pentru că a fost preluată de blogurile care se ocupă de anime-uri. Mai jos, nişte filmuleţe cu Miku Hatsune în acţiune, preluate de pe site-urile Crunchgear şi Asiajin. [...]
[...] of the worst AR uses this year. A good use is to encourage people to donate blood, like they do in Japan. Total Immersion created Avatar related AR apps for McDonalds and Coke. Wallpaper magazine fancies [...]