Japanese Red Cross Promotes Blood Donation By Augmented Reality

Digital Signage Consortium's logo Japan Red Cross' Logo

Digital Signage Consortium[J] has set up digital signage devices at Akihabara station and on the streets around there, and is helping Japanese Red Cross to campaign blood donation by using the augmented reality technology.

Digital Signage Picture

The device enables face recognition, and it can count how many people have seen the screen.   When you stop by in front of the device, it shows your appearance overlapped with the popular Vocaloid character Miku Hatsune‘s hair and the Red Cross nurse cap.

In Akihabara, there’s the best-known blood donation facility among geeks, which makes you feel as though you were in a starship.


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Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.