Continued from the previous post. ———- Excellent Award (Mobile Solution Category) Won by McDonalds Japan[J] and the JV, a McDonalds’ joint venture with NTT DoCoMo, with their customer relationship marketing project by using cellphone wallet and mobile apps. Every Friday they distribute virtual discount coupons for McDonald’s meals to participating members’ handsets, which is valid… Continue reading MCF Announces This Year’s Award-Winning Mobile Projects (2/2)
Tag: McDonalds
McDonald’s And Nintendo Team Up To Call In More Minors
McDonald’s Japan[J] teamed up with Nintendo, and today it launches a new service allowing Nintendo DS users to download Pokemon avatars, evaluation copies of game software and discount coupon for the humburger meals for free via WiFi access points installed at 3,200 McDonalds shops in Japan, which is 85% of the entire fast food chain.… Continue reading McDonald’s And Nintendo Team Up To Call In More Minors
McDonald’s Japan Confuses “Wiki” and “Pedia”
McDonald’s Japan opened a new web campaign for its strategic product quarter pounder, which they desperately wanted to sell even by hiring buyers. The campaign site is named “Quarter Pounder Wiki“, on where there are several keywords are displayed in cloud style. By clicking each keyword, you can see fun contents. But how can this… Continue reading McDonald’s Japan Confuses “Wiki” and “Pedia”