Salisbury Steak, A Voice Actress And AR

A restaurant chain-store Denny’s Japan [J] is running a campaign for Salisbury steak (“Hanba-gu” in Japanese, which came from Hamburger steak) using AR and a popular voice actress Aya Hirano [J].

Aya Hirano is a very popular voice actress(“seiyū”) and J-Pop singer. She is known for her role as Haruhi Suzumiya in “The Melancholy of Haruhi Suzumiya“. Denny’s Management company SEVEN & i Food Systems [J] released two AR applications on this campaign.
D Silver AR and GAME
D Gold AR and GAME

*There are not only the iPhone applications but also Android applications.
When you read a menu at the store, you will find an AR marker.

Then, let’s try “D Silver AR and GAME”.

The application’s top page,

Let’s start the camera!

CG animation of Aya Hirano appears when the AR marker showed on your smartphone camera.

Then, the screen changes into the menu introduction.
While I played and watched the AR contents, Salisbury steak dish I had ordered arrived. (I forgot to take the dish photo!)
When you pay, they will give you you an AR card.

Now I try the other app “D Gold AR and GAME”.

The different version of CG Aya Hirano animation appears. She moves and talks!
Then, the application changed to a serial code input screen.

You put a serial code from the AR card,

You can watch special movies of Aya Hirano. There are four patterns in all, but the AR card is given at random. So if you want to watch all movies, you need to repeat going over and over to Denny’s.
The AR cards will be available until January 23. Contents will be viewable until the end of January.


  1. (By helping the title,) I was sure that “Hamburg” itself does not point the minced meet dish in English. What unsure was if “Hamburg steak” is understandable or better with “Salisbury steak”. Maybe different among English speaking countries?

    1. 正解でしょう。We call it Salisbury Steak in the US because “Hamburg” is a city in Germany, and hamburgers are what we get from McDonald’s…
      At least this is what I was told by my parents as a kid…

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