Nico Nico Douga Turns In The Black In Full-year Result And Plans New Office In Harajuku


Dwango[J], the parent of the company running Japan’s largest video sharing site Nico Nico Douga[J], announced its full-year consolidated financial statements (Oct. 2009 thru Sep. 2010) last week, which showed us Nico Nico Douga had turned in the black for the first time in their full-year result.   (In their monthly earnings, it already turned in the black  last March.)
They unveiled the following financial results and their user attributes.
Financial results:
Net sales: JPY1.846B (=USD23.1M)

  • Premium membership: JPY1.457B (=USD18.2M)
  • Ad sales: JPY257M (=USD3.2M)
  • Affiliate sales: JPY48M (=USD0.6M)
  • Reward points sales and others: JPY84M (=USD1.1M)

Operating income: JPY115M (=USD1.4M)
User attributes:
<Membership>

  • Free membership: 18.6M users
  • Premium membership(charged): 0.98M users
  • Mobile membership: 5.58M users

(The number of premium membership users reached 1M on October 13th, this year.)

<Gender>

  • Male: 68%
  • Female 32%

<Generation>

  • 10s: 21.7%
  • 20s: 45.0%
  • 30s: 21.0%
  • 40s: 8.0%
  • 50s: 2.2%

Those in their 20s who have signed up with Nico Nico Douga shares 60% of the entire population of Japanese in their 20s.
<Access stats>

  • Average daily page view: 80.56M
  • Average daily visitors: 2.82M
  • Average time spent per visit: 38.5mins

Meanwhile, Nico Nico Douga announced they would open their new office next month in Takeshita Dori, which is a pedestrian-only street lined with fashion boutiques in Harajuku.  The office has a studio, a coffee shop and souvenir shops selling merchandise designed by artists who have been aired and spotlighted on NicoNico Douga.


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