Uniqlo Starts Online Sales in Mainland China

Uniqlo's Logo Alibaba China's Logo Taobao's Logo
Japan-based casual clothing retailer First Retailing(its brandname, Uniqlo) started its online sales in Mainland China[C], in tie-up with Taobao[C].   Taobao is China’s largest online shopping mall by the e-commerce giant Alibaba, and it engages more than 100 million frantic shoppers in the country.   This is the first independent entry by a Japanese large retailer to China’s e-commerce market.   Uniqlo’s CEO Tadashi Yanai unveiled the company is aiming to grow its online sales up to 10% of Uniqlo’s entire retail business in Mainland China.
TransCosmos' Logo
Shanghai Transcosmos, a local subsidiary of Japan’s large BPO (business process outsourcing) provider, handles all the back-end processes for Uniqlo’s new e-commerce site.   Transcoscmos has call center facilities in Beijing and Shanghai, and the two sites have 560 seats for call center representatives.
Uniqlo China's EC Site

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