Japan`s First Social Media Focused Competition Kicks Off

KOBE, September 16, 2012. After successfully holding the 2011 Marketing Competition Japan (MCJ), in which 24 teams from 12 different universities participated, the MCJ committee officially launched MCJ 2012. The organizers of the event expect more than 150 teams from 30 different universities (mostly from Global COE institutions) to compete in MCJ 2012.The competition will also hold workshops to train college students on how to prepare a marketing plan in English.

This year’s theme is increasing human traffic to Kobe Harborland. The participants first have to understand why people travel to Kobe and then come up with effective advertising messages to attract more visitors to Kobe Harborland. To complete their business plan, the participants also need to create simple advertisements and explain how they will incorporate social media tools like Twitter, Facebook, mixi, Google+, etc. into their plans to promote the famous tourist location.

The competition consists of 3 rounds. First, students create a summary plan and submit it online. In the second round, the top 40 teams present their plans in regional preliminaries, which are held in two major universities on the same weekend. In the final round, the top 8 teams are invited to Kobe University of Foreign Studies to make a 12-minute presentation before local and international judges in a large auditorium. The best team wins the grand prize. One difference from the previous competition is that this year’s teams are asked to make a short commercial in English and upload it to YouTube (the most watched video will win a special prize).

Starting this year, MCJ will also accept international applications online. The case for the international students is a little bit different than the case for Japanese students, and international students do not have to travel to Japan to present their plans. All of the applications will be submitted online and evaluated by the organizing committee. International students will also focus on the people in their own country (e.g. if they live in Singapore they will target the people in Singapore, if they are from Thailand they will target the people in Thailand).The award for the best international plan is a $500 cash prize.
Marketing Competition Japan is a task-based learning activity that allows participants to improve their English skills, critical thinking skills, and presentation skills by providing an opportunity to work on a real life business case. All plans must include social media and should strategically utilize Twitter, YouTube, mixi, or Facebook etc. to be qualified. It is the first competition that combines English, business, and social media elements in order to raise globally competent leaders who are equipped with the knowledge of modern communication technologies and business skills.

MCJ is organized by the Marketing Competition Japan Committee at Kobe City University of Foreign Studies with support from several widely known corporations and organizations, including Nestle, P&G, NHK, mixi, Dentsu, The Japan Times, Cambridge University Press, and BBC World News.
More info: https://www.facebook.com/pages/Marketing-Competition-Japan/193621717375325
http://marketingjp.com/

Japan’s First Social Media Focused Contest is Ready to Kick Off

The Team of the University of Tokyo Who Won the Grand Prize in MCJ 2011

You might wonder if there’s any competition about social media and apparently there’s one in Japan. After successfully holding the 2011 Marketing Competition Japan (MCJ) which was participated by 24 teams from 12 different universities, the MCJ committee is gearing up for another exciting competition this year. The organizers of the event expect more than 150 teams from 30 different universities, mostly from Globale COE institutions, to compete in MCJ 2012.The competition will also hold workshops to train college students on how to prepare a marketing plan in English, the first of which will be held on June 17th in Kobe.

The competition consists of 3 rounds where contestants first create a short commercial in English and upload it to Youtube (the most watched video wins a special prize), then go through regional preliminaries and finally make a presentation before judges and an audience to win the grand prize. All plans must include social media and should utilize Twitter, Youtube, Mixi or Facebook strategically to be qualified. It is the first competition that combines English, business and social media elements in order to raise globally competent leaders who are equipped with the knowledge of modern communication technologies and business skills.

Marketing Competition Japan is a task based learning activity that allows participants to improve their English skills, critical thinking skills and presentation skills by providing an opportunity to work on a real life business case. MCJ is organized by by Marketing Competition Japan Committee at Kobe City University of Foreign studies with support from several widely known corporations and organizations including Nestle, P&G, NHK, Mixi, Dentsu, TheJapanTimes, Cambridge University Press and BBC World News. MCJ will hold its Kansai workshop on June 17th and will be officially kicked off at the end of June, 2012.
More information about MCJ and MCJ Kansai Workshop can be found here

https://twitter.com/#!/mcJapan
https://www.facebook.com/pages/Marketing-Competition-Japan/193621717375325
http://page.mixi.jp/view_page.pl?page_id=238800
http://www.youtube.com/user/MarketingCompetition