Mapion And TFPS Introduce NFC Technology Service Allowing Game Points To Be Used For Purchases At Real Shops

Mapion Inc. [J] and TF Payment Service [J] have developed a service that allows the use of mobile game special points at real shops.

This uses NFC, and by linking the service platforms of both companies, payments are settled simply by holding a smartphone.  It acquires a series of marketing data from customer introduction to payment of account.  From this, shop businesses and all kinds of internet businesses can develop more effective 020 (online to online) services which combine the net world with real world actions.  From October of 2012 Mapion is offering the 020 platform “Stamp” which includes various services based on the mobile location based game with over 1.07 million users, Keitai Kuni Tori Gassen [J] (Cell Phone Country Taking Battle).  An original special point system “star,” in which gains can be made according to the level of mission achievement within the game, is being developed in coordination with “Stamp.”  On the other side TFPS is offering a cloud type payment platform service “Thincacloud” which uses NFC technology, from June of 2012.  “Thincacloud” supports two methods of payment: over the counter use (face to face payment) as well as online use (no face to face), and it adds all kinds of electronic money payments, allowing the materialization of customer attraction using NFC and services based on 020.  Furthermore, TFPS is exhibiting a demonstration of this policy at the “NFC & Smart WORLD 2013” held at Tokyo Big Site.

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Location Based Tag Event Hosted By Mapion, Tokyo Metro Train Lines

Mapion, [J] is hosting “Kunitori Onigokko 2012” (Country Grab Tag 2012) for “Keitai Kunitori Kassen” [J] (Cell Phone Country Grab Battle), their location based game for mobile phones.  It will run from April 24th until June 11th at 3:00 P.M.

“Country Grab Tag 2012” is an event continuing from the stamp rally in partnership with Tokyu Railway [J] in April of last year.  This time, continuing from the stamp rally game publicly offered by Tokyo express railways and with the cooperation of the Tokyo Bureau of Transportation, [J] the area has expanded to along both the Tokyu line and the Toei Subway.  When you access the 2D barcode of the special posters shown around commercial areas and 15 stations along the Tokyu and Toei Subway lines, a game of tag with the famous character “Jii” from “Cell Phone Country Grab Battle” pops out, and you get to have some location based fun.  There are 3 courses in the stamp rally’s main stage: “Triangle Course,” “Extra Course,” and “Pleasure Course,” and when you achieve success you can get battle experience cards or special game bonuses.  What’s more, “treasure maps” that let you play “treasure hunting stages” are sold at shops along the Tokyku line, and they’re also selling train tickets linked with “Country Grab Tag 2012” during the limited term period.  Details are Here [J].

I Went on a Location Game Trip.  Seek Stamps and Zip Through the Country [J]

”Cell Phone Country Grab Battle” Super Walkthrough Guide Book

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Mapion Offer’s 1 Year Limited Term Overseas Play Location Game “World Magical Adventure”

Mapion [J] under sponsoring by NTT Docomo [J] has announced the release of the location based game “Sekai Magical Daiboken” [J] (World Magical Adventure), which allows Docomo users to play overseas, for a one year fixed term starting September 8th (Thursday).

Currently Mapion offers the cell phone stamp library game “Keitai Kuni Tori Kassen” (Cell Phone Country Taking Battle) which uses location information service, and since its release users have requested that they want to enjoy “Cell Phone Country Taking Battle” not only within the country but also on overseas vacations and business trips. As a result, Docomo began to offer the overseas packet fixed price service “Kaigai Pake Ho-dai” (Unlimited Overseas Packet), an overseas version of a location based game such as “Cell Phone Country Talking Battle” was planned, and thus it was decided that “World Magical Adventure” would be offered.

During the service period from September 8th at 12:00 P.M. to Septerber 7th 2012 at 12:00 P.M. (scheduled), usage will be free (communication packet fees are the user’s responsibility).  It is not necessary to already be registered with “Cell Phone Country Taking Battle.”

The target service area will be 29 countries / regions including Japan (21 countries / regions from service launch time, and from October, 8 more countries will be added), and smartphone support is planned from around the beginning of December.

The main point of “World Magical Adventure” is to expand your world view and become the “World Adventure King” while clearing adventure quests in the foreign travel destination’s country / region.

Searching for 60 established spots in the world’s 29 countries / regions, users can get limited overseas avatars and rare items, Coban (the currency in the game), and so on, by registering location information with a cell phone which handles GPS in actual places visited overseas.

In addition, the game also allows “Cell Phone Country Taking Battle” users who complete the reference book adventure quests as well as capture each country’s spot to be bestowed with a castle town background or a “Cell Phone World Taking Battle” avatar which can only be obtained in that particular target country.

”Cell Phone Country Taking Battle” Super Walkthrough Guide Book [J]

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Taxi-pooling Service Meets The Best Known LBS iPhone App And Map Portal

Skymint's Logo Mapion's Logo

Probably it’s common in any city around the world that not more female geeks are appeared than males at tech industry scenes.   Except some activities that encourage more females to join this exciting community, such as U.S.-based “Girls in Tech” and Tokyo Girl Geeks[J], it is mere that we see a female entrepreneur who runs her tech start-up company.   That is very unfortunate (at least for me).'s Banner

Tokyo-based female entrepreneur Kaoru Iwasaki[J] (@kaoru_iwasaki), who is an individual stock investor and the founder of her start-up Skymint[J], launched a web-based taxi-pooling assistance service called[J, for mobile] last year.   Japan’s still remaining economic depression gears up the usages of her service, and it gains high reputation among the businesspersons who wish to save their living expenses but have missed the last train in this party season and are forced to come back home in the midnight.   By entering your origin, destination and the time when you need a taxi on the service menu, you are allowed to communicate with the other people having the same conditions for transportation needs.

Taxi drivers can also sign up for putting their profiles on the service and to receive a pick-up request from potential passengers in order to reduce the off-duty time in the taxi’s operating hours.

30mins iPhone with

Last week shook hands with 30min.[J] (Sanzero minutes, see this for more details), a popular LBS iPhone app specializing in finding local recommended diners and hot spots based on message posts consolidated from more than 8,000 gourmet blogs.  With this partnership, Sanzero added a new feature on their iPhone app, it now enables you to call for taxi-pooling companions or a discount taxi service very easily without making a phone call.   Furthermore, the service partnered with one of Japan’s largest web mapping service Mapion[J], and it allows you to call a taxi just by clicking on your current location on the map on your laptop screen.

By comparing the fares of the registered taxi services and analyzing the possible shortest route with pick-up/drop-off of you and your pooling companions, will give you the most cost-effective answer of which taxi service you should call and which companions you should get accompanied with.

Don’t worry about missing the last train but enjoy a series of year-end parties until the dead of the night.

Author’s note: In order to keep the user’s safety in taxi-pooling with stranger companions, the secretariat of the service says that it is subject to disable accounts of the users who are reported as being annoying.   The system prevents canceled members from signing up another new account with the cellphone having the same caller-IDs that have been used for their previous member registration.    As far as I know, in the downtown area of Korea’s capital on Friday evenings when available taxis are not sufficiently provided, there’s something like a custom that local people are taxi-pooling to come home, which is called “택시 합승 (taxi hap-sung)”.   As reported on news media, COP15 is currently being held in Copenhagen for discussing the issues on the global climate change, and it reminds me that taxi-pooling assistance service may also contribute to the environment preservation as well.