Hatena Testing Reconstructed Microblog Service Haiku2

Hatena's Logo

Hatena, Kyoto-based web startup known by their geek users, the most popular social bookmark service Hatena Bookmark, and recent collaboration with Nintendo DS on Ugomemo Hatena (Flipnote Hatena for oversea), announces that they are running closed-beta test of their microblog service Hatena Haiku’s new version Hatena Haiku2 [J] (currently shows error page).

Initially 1,000, currently 3,000 Hatena users have been invited and playing on the Haiku2.

Hatena Haiku is a microblog service which has a handwriting feature on Flash and keyword pages such like hashtag (search results) page give to Twitter users.

According to their release, Haiku2 is,

  • invitation based (like Mixi)
  • messages are private within your friends by default
  • “Imakoko”(I’m here) GPS integration (from cellphone)
  • “Tegaki”(handwriting) handwriting Flash (from PC)
  • “Room” page where messages gathered by the same theme
  • “Bunshin”(alter ego) to have different networks with different users (planned feature)

See Also:

Hatena Haiku [J]

Hatena Haiku2 Official Blog [J]

YAPC::Asia 2009 A Massive Perl Community Event


Following to the LLTV(annual Lightweight Language Conference in Tokyo) and PHP Conference Japan 2009 (Asiajin’s cover), another sub-1000 attendees class web developer conference YAPC::Asia 2009 is being held at Tokyo Institute of Technology.


In 2008, LL(Lightweight Languages, which mean scripting languages for web development such like Perl/PHP/Python/Ruby), Ruby, PHP, Perl events were held monthly pace from early summer to autumn, but this year, three of them are set in 3 weeks consecutively. But still, motivated geeks buy and attend any of, for some all of those events and all three conference tickets are sold out.

Perl, which might sound old name in some other countries, still is the one of the coolest programming languages in Japan. Many top-notch Japanese geeks stays with Perl instead of moving PHP/Python or Japan made Ruby.

I myself am not a Perl user but always enjoy attending YAPC::Asia. Although my understanding to Perl is pretty poor, they seem to utilize Perl language’s flexibility greatly and there are no reason to look down someone by his/her using Perl in Japan (more likely s/he is an expert).

Inevitably, Japan’s Perl conference seems to be more important relatively in the world (if compare with other languages). YAPC::Asia has 3 session tracks this year and one of them are in English, which makes YAPC::Asia more international with more foreign speakers and attendees.

Many web services holding No.1 in each categories mainly use Perl, like the biggest social network Mixi, the biggest mobile social network Mobage-Town(DeNA), the biggest social bookmarks Hatena Bookmark (they also allied with Nintendo for their Nintendo DS community service), etc.

Unfortunately, unlike last year, live streaming is not provided on YAPC::Asia this year, but you may follow attendees’ reports and tweets by the official hashtag ‘yapcasia2009’.

Flipnote Hatena Strikes Back To USA, Plus Europe Assisted By Nintendo Fame

Hatena's Logo

Hatena, known by a million geekiest loyal users and the most popular social bookmarks service in Japanese [J], announced that their joint project with console game giant NintendoFlipnote Hatena” launches in North America on 12th, in Europe on 14th August (both in local time).


Flipnote Hatena is a CGM service on where users draw and share flipbook-like animations. Asiajin covered its first Japanese release before.

Worldwide Challenge

Although Hatena did make English version of few their services, this is their first challenge for other European languages and regions. FLipnote Hatena site has 6 language selections (English, French, Spanish, Italian, German and Japanese) and 4 regional choices (Japan, Americas, Europe and Oceania and All).


If you chose “All(Worldwide)”, you see a lot of Japanese created and starred (=voted) over thousands flipnotes at the top, some includes Japanese languages, but if you filter by America or Europe, there are already many flipnote animations drawn by local users.

See Also:

Hatene’s release for North America

Hatena’s release for Europe

Monetize Hacks #3 Report (part 1)

24th night at Roppongi Hills, the third Monetize Hacks meeting was held by some web directors from Livedoor and Hatena by welcoming 120 web directors and entrepreneurs in and around Tokyo.


The first monetize Hacks [J] was called for web directors greeting and exchanging ideas around 15 people, the second one [J] was a group competition style with 30 people, now the third one with seminar style is with 120 web people who are keening on how to maximize website monetization in Japanese websphere.

The main theme is “User Billing”. Seven Japanese popular web services directors/leaders made presentations.

1. Yahoo! Japan Research [J] (Asiajin articles)

Yahoo Japan's Logo

Researcher of Yahoo! Japan Research Masao Kakihara gave a general view of service monetization strategy.

2. Pixiv (Asiajin articles)


Takanori Katagiri told Pixiv and its monetizing experiences.

Pixiv is now getting a million users, 0.7 bilion page views/month and 15,000 new illustrations per day. 140 servers supports it.

Currently not so profitable (yet). They combine banner ads, contents match(Overture), Amazon affiliate, membership fee (525yen/month).

He also talked how to increase affiliate income by pushing well-sold items heavily.

3. Unoh


Unoh is a 15 people company which is running Photozou(photo sharing), NeoAd(mobile ad), Machi-Tsuku (mobile game). CEO Shintaro Yamada‘s talk was about their new mobile geo-location game Machi-Tsuku monetization. How fixed-rate billing and item-sales systems make difference on sales and user behaviour.

He pointed out how avatar/item charging services (like Gree) are designed carefully not to exchange money and virtual points directly, which is often done in social game sites in west, which seem less successful on profit-wise.

4. Kayac (Asiajin articles)


Yui Tamada, director, Kayac said “No one can predict what service takes off. Small start, get user feedbacks.” They impose themselves to create 99 new services in one year, which results making one service every 2-3 days.

Combination of web application consulting and a lot of original services for selling brand works effectively as free advertising/technology-showcase.

Success stories: Wonderfl (online Flash builder), Koe-bu (voice social network community), Pocket Friend Conti (mobile avatar)

“Make things first, monetization comes later.” “Originality is important.”

(continued to the part 2)

April Fools’ Day Jokes On Japanese Websphere

On the day when all we are permitted to wag the dog, many companies devoted themselves to create attractive pranks on their websites.    I wrapped up what had happened on Japanese web scene.

For pursuing the journalist’s perspective to be honest on the facts, we Asiajin report no prank nor joke, but do the fact covering what people have made.    We appreciate your understanding.

Company / Website Main Business Pranks & Jokes
Tsuburaya's Logo
Tsuburaya Production
A well-known movie production for its special effects, and the father of Ultra-Man Kanegon or coin monster, which is appeared in Tsuburaya’s TV serials, restarted blogging.
ImpressWatch's Logo
Impress Watch
Japan’s oldest e-mail newsletter covering IT business matters The company started publishing a daily newsletter called “Cat Watch” that day.
DPZ's Logo
Daily Portal Z
The editorial team introduces useful tips for our daily life on the country’s popular portal site every day. The editorial team investigated the following supervisions.- A mermaid can be seen when you have the eyes opened in bath water.- In order to receive the appropriate signal from the radio station far from you, and to listen to your favourite program more clearly, how do you assume a pose to use your body as an antenna?
Irem's Logo
Irem Software Engineering
A famous pachinko game developer The secret society called “Black Irem” jacked the company’s website.
Google's Logo
Unnecessary to explain A senryu or a humorous Japanese poem may be inserted to some search results.  The popular children’s TV program characters, Gachapin and Mukku were invited to GoogleMap advisory board[J].
SixApart's Logo
Six Apart
The world’s famous blog platform developer It showed an interview with Yaruo, the ASCII art character born on the “2ch” BBS, and asked him the reason why he had upgraded his blog platform to Movable Type 4.
MagMag's Logo
Mag Mag
Japan’s largest e-mail newsletter distribution platform provider The website’s top page turned to be a Google-like.
YouTube's Logo
Unnecessary to explain Some videos are seen upside down.
NicoNicoDouga's Logo
Nico Nico Douga
Japan’s popular video sharing site Subtitles overwrapped on the video run through much faster than usual.  President Obama will join the program.
KokubanIn's Logo

(blackboard in)
Draw a picture on the virtual blackboard with your mouse, and share it with the other users on the illustration SNS The title has been changed to Sukebu.in, meaning “sketchbook in”.
Pixiv's Logo
An online illustration community for artists The company’s office is registered in Tokyo, but their data center facility is reportedly located in Rio de Janeiro, Brazil, which causes reponse delay for browsing the website.
Yahoo Japan's Logo
Yahoo! JAPAN
Japan’s most famous search engine and directory service Planning on-the-spot filming of Evangelion drama movie, which is originally known as an animation.
Hatena's Logo
Japan’s most popular social bookmark site Hatena has the service allowing its users to give rewards to interesting blog post, which is called “star”. Inspired by the supplementary income payments that Japanese government distributes to the national, the company also distribute “star” to all the Hatena users as to give it to their favorites.
Kayac's Logo
Developing a number of entertaining and weird websites and projects As the substitute to the supplementary income payments, Japanese government will distribute Kayac’s product encouraging your fidgeting.
Interlink's Logo
ISP, web hosting provider and domain registrar President Obama applied for “.obama (dot obama)” domain.
Himote SNS's Logo
Himote SNS
An internet forum for unpopular people, in response to the torment caused by St. Valentine’s Day The forum founder Ega-chan got his girlfriend finally, and he shut the website.
Vector's Logo
Japan’s largest library having shareware and freeware applications More than 100,000 software titles are available for free of charge.
Eiga.com's Logo
The portal site introducing new movie lineups The top page shows you no listing of movie titles, but a bunch of stupid news.
Paper Boy & Co.'s Logo
A famous website hosting provider Their business has been changed to an Indian curry restaurant.
WebKare's Logo
A role playing game on the website, for having dates with your virtual boyfriend Web-kare (web boyfriend) has been changed to the e-commerce shop selling curry (web curry).

GoogleSmileCompany's Logo
Good Smile Company
The company making and selling a number of cartoon character clay works. It shows you the preview of a movie titled Nendoroid Deka, a story about the detective girl with a clay doll.
MyNet Japan's Logo
MyNet Japan
Running a “Digg”-like social news site and mobile site integration. Their power source turned to naturally generated type, and the employees need pedaling bikes to keep their servers running.

Web-kare sold a fake product of “web curry” retort pouch on the website.Web-kare's Web Curry

Good Smile Company made a fake announcement that they intend to release a movie of the detective girl with a clay doll.
Nentroid Deka - A Detective Girl with A Cray Figure

MyNet Japan CEO & employees couldn’t stop pedaling bikes for generating power to feed their mission-critical servers.MyNet Japan Pedalling