Event Wrap-up: 400+ Geeks Applaud Web Innovators At WISH2009

WISH2009 Venue

More than 400 Internet users joined the event on Friday evening in Tokyo.   Tokyo-based blog marketing agency Agile Media Network (AMN)[J] held Japan’s first conference having a number of tech start-ups in comprehensive perspective, titled WISH2009 (Web Innovation SHare)[J].   More than a dozen of innovators had opportunities to present their works, and Japanese tech media journalists and GREE‘s CEO Yoshikazu Tanaka(@tanakayoshikazu) were invited to serve as award judges.

Here are wrap-ups of the event and award winning results.   Each presentation is almost five-minute long and given in Japanese language.

Award winning presenters:

Company / Service / Desc. Video (Presented by AMN)
Grand Prix Winner & AMN Award Winner:


Akky Akimoto wrote this in-depth story about the service here on Asiajin.

Presentation by CEO Yoski Akamatsu[J] (@yoski)

Nikkei BP Award Winner:

Dressphile Online Closet[J]

For city dwellers having no affordable space at home to keep unseasonable clothes, you may ask Dressphile on the web to pick up unnecessary pieces and to keep each piece of them in the company’s storage for an approximate monthly cost of USD3.

Presentation by CEO Hiroshi Nishi[J]

Impress Award Winner:

Cerevo's Logo


Cerevo provides a double-sided solution for people wanting to send and share pictures online by not only developing a new photo management site but also manufacturing an originally-designed digital camera.

Presentation by Takuma Iwasa[J]

IT Media Award Winner:


Hiroumi Mitani wrote this in-depth story about the service here on Asiajin.

Presentation by Youyou Ki

CNET Japan Award Winner:

Logo of Action*Pad


Gen Taguchi is well-known since he introduces the world’s innovative web services every day on his website.   He is also a system engineer and developed an easy-to-use web-based “to-do” management system requiring no user account registration.

Presentation by Gen Taguchi
a.k.a. 100shiki.com

Gizmodo Japan Award Winner:


A team of 10 laboratories of Keio University SFC jointly developed a number of digitized contents and media derived from our daily utilities, and also invented a platform allowing them to develop ubiquitous products in a more efficient way. (E/J intro PDF to the project)

Presentation by Yuichiro Katsumoto[E/J]

Other participating presenters:

Company / Service / Desc. Video (Presented by AMN)

KokubanIn's Logo


(blackboard in)

Kokuban.in is an illustration-sharing SNS allowing you to draw a picture on the virtual blackboard with your mouse.

Presentation by Yoshinori Munehara

Logo of 30min.

30 Minutes[J]

30min. (pronounced as “San-Zero Minutes” in Japanese) develops a location based town guide portal and allows users to see a listing of shops located near where you are, based on the database of information aggregated from blogs that people write.   Its iPhone app is available from here.

Presentation by Motoaki Tanigo[J] (@tanigox)


User Local[J] (led by Masao Ito[J], he founded Japan’s most popular bulletin board site for job hunting students[J], and handed it over to Japan’s e-commerce giant Rakuten. He got a degree from Waseda University Graduate School)   This tech start-up incubated from Waseda University developed several services focusing on web access statistics and analysis. (Read other Asiajin stories tagged with this company)

Wataru Yamaki wrote this in-depth story about the company here on Asiajin.

Presentation by Masao Ito (@itomasa)



Asiajin’s founder Akky Akimoto also entried this work titled Yondayo!, which allows you to publicize a list of books you’ve read by posting a Twitter message and to share its review with other avid readers.

Presentation by Akky Akimoto[J] (@akky)


Sony’s subsidiary in online banking service introduces a service titled “Lifetime Online Passbook”, which was launched in March 2008.   It aggregates billing details of credit card transactions etc., and shows you them on a web-based calender.  Probably it will make you easier to manage your personal expense and family budget.

Presentation by Toru Kawarazaka and his colleague Mr. Shimohara

Nissan Carwings[J]

The world-class motor company introduces an RSS-enabled car navigation system allowing driving users to collect information from third party’s websites such as expressway info portal (kosoku.jp[J]), station-by-station basis gas price comparison site (gogo.gs[J]).

Presenter’s name unconfirmed

San San[J]

The company provides consultation services in CRM(customer relationship management) and SFA(salesforce automation) business segments, specifically by focusing on delivering solutions to arrange information collected by business cards being exchanged among Japanese businessmen everyday.  (Read other Asiajin stories tagged with this company)

Presentation by Naotake Hibiya (@naotake_hibiya)

Conit's Logo


A Shibuya-based tech start-up and iPhone/iPod touch app developer has introduced its brand new line-up following Samurai Chess, Melody Bell and Tapnext.  The company unveiled a new service providing an iPhone app content distribution platform on ASP basis, acting for iPhone app content providers.   With the service, the content providers need not to set up a content server to start subscription-based content distribution service requiring in-app payment transactions.

Presentation by Kentaro Hashimoto (@conit)

Tokyo2point0 event: Cybozu Labs and Phishing / Web 2.0 security

This month’s Tokyo2point0 event again took place in Harajuku and again it featured two great presentations. This time both speakers were Japanese!

Behind the doors of Cybozu Labs

Asiajin’s very own Akky Akimoto delivered the first presentation. Please note he doesn’t want pictures of himself published.

Personal background

Akky is one of Japan’s most famous tech bloggers. In fact, he is a professional which is very rare even in this blog-crazy country.

His company-sponsored blog on Web 2.0, IT and Tech stuff is, for example, ranked at No. 12 in Japan on feedmeter. It is No. 23 according to the list of the most popular blogs from the livedoor Reader (the favorite among Japanese geeks).

Before becoming an A-lister blogger, Akky started his career as a programmer whose speciality is internationalization and release engineering. His international career includes stints in Vietnam, the UK and the USA where he used to live in San Francisco. Akky is also authoring books and columns in various Japanese high-profile Tech media.

Cybozu as employer

Cybozu is an independent vendor of packaged software (focusing on groupware), directly competing with powerhouses like IBM/Lotus or Microsoft (Exchange). The company was founded in 1997 and listed at the Tokyo Stock exchange just 4.5 years later (in record time at that date). Almost unknown in the west, Cybozu now serves 26,000 customers (2.5 million end users) in Japan. In its market segment, Cybozu has the largest market share in this country.

Cybozu Labs’ role

Akky went on saying he is actually working for Cybozu Labs, a 100% subsidiary of Cybozu.

Cybozu Labs is a completely separated entity: geographically, culturally and economically. I have seen the Labs office myself and can confirm the very Non-Japanese environment there! It was established in 2005 by the parent company to attract engineering talent, to accelerate business development and to boost global competitiveness.

According to Akky, the now 12 engineers quickly managed to earn a lot of respect in the Japanese web community. As a side effect, general attention in the media and tech community was created for Cybozu itself. Given the drastic shortage of talent in Japan’s IT sector and the tendency of Japanese people to prefer big-name companies for employment, the establishment of Cybozu Labs must actually be seen as a very smart move.

Cybozu Labs products

Akky presented a selection of products made by Cybozu Labs:


Pathtraq is a tool to monitor and measure surfing behavior of individuals who agreed to the terms of use. Pathtraq’s main purpose is to filter what its users regard as the hottest topics on the web at the moment. Akky said the service can roughly be compared with Alexa.


Japanize is essentially a translation plugin for menus on web pages and dependent on the participation of its members. The site quickly attracted people interested in Non-Japanese web services. There are over 40,000 active users per day whilst contributors already translated menus of over 760 web services from English (and other languages) into Japanese. An expanded service called Mylingual is also available not only for translating foreign languages to Japanese but also for translating menus in any language (out of 56) into German, English, Spanish and others. The service is not yet well known among the potential target users though.


Altspace is a member-only forums service. Using the site is free but an invitation is needed for registration.


Web engineers in Japan form a very cohesive unit (by the way: In English, Japanese programmers prefer to be called “engineer”.). That’s why Cybozu Labs decided to create a meeting point specifically for geeks. Doukaku is a platform on which Japanese engineers take part in programming quizzes from their favourite programming languages. Now more than 10 different language codes can be compared on the same question.


Akky delivered his presentation with a HTML/Javascript based tool called S6 which is also made by Cybozu Labs.

Akky’s own service: Narabe

In parallel to his activities at Cybozu Labs, Akky in the last months – together with a partner – secretly developed a Web 2.0 platform offering a completely fresh approach. “Narabe” (still in closed beta) will soon be released simultaneously in Japanese and English (OK, this is a must as Asiajin’s big man).

Narabe’s tag line is “Compare everything”. The goal is to let people contribute comparisons of any kind as easily as possible. As one of the beta testers, I must say this user-friendly approach works. Using tables, Narabe lets members compare basically everything under the sun: software, cars, web sites, events, persons, restaurants etc. etc. All subjects and criteria can be freely chosen and commented on.

Presentation recorded by Tokyo2point0:

Phishing & Web 2.0 Security

My friend Gohsuke Takama presented the latest state of affairs on the dangers of phishing and security on the web. He is founder and owner of Meta Associates, a renowned IT journalist, the only Japanese board member of Privacy International and founding supporter of the CPSR. Wow!

Picture: Gosuke Takama from Meta Associates

Gohsuke’s presentation was actually very detailed and he touched upon a large number of topics.

Phishing and cybercrime in general

After presenting classic examples of email phishing in text and HTML form, Gohsuke delivered some details coming from McAfee’s Criminology Report 2007. The study reveals for example that the number of Americans affected by phishing/online banking fraud is in the millions. The FBI estimated the total cost of cybercrime to be 67 billion USD in the USA alone (in 2005).

Gohsuke also briefly explained some crime techniques such as website spoofing, sniffers, IP hijacking, pharming and others.

Crime in Web 2.0

Today’s Web 2.0 environment offers criminals a number of additional tools for their illegal activities. Gohsuke said that now the danger of exploiting social interaction, protocols and norms comes into play. According to him, the “human factor” became more and more important in cybercrime in the last years.

Gohsuke added a couple of recommendations for Web 2.0 developers regarding security issues:

  • Don’t copy and paste AJAX code without understanding how it really works.
  • Develop user interfaces with having in mind opportunities for attack by criminals.
  • Test your products carefully before launching them.
  • Address specialized 3rd party security services to decrease the danger of crime on your Web 2.0 site.

Presentation recorded by Tokyo2point0:

More info about the Tokyo2point0 event and network can be found on the official Tokyo2point0 site, the Facebook group or on Mixi.