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Istyle(@cosme) Goes IPO On TSE Mothers


(@cosme’s tag line on the logo is “site of everyone’s word of mouth”)

Istyle [J], who runs Japan’s top cosmetic products review site @Cosme, announced [J] on February 3, 2012, that they will be listed on Tokyo Stock Exchange Mothers (Tosho Mothers) planned on March 8, 2012.

The company was established in 1999, and its service @Cosme became the leading beauty information service in Japan. 6.2 million monthly visitors exchange makeup products reviews.

Along with electric appliance review Kakaku.com and restaurant review Tabelog, @Cosme is thought as one of the most successful user generated review service in Japan.

As the reviews on @Cosme sometimes highly influences the sales of cosmetic products, there were rumors that some sellers’ review manipulation existed. Last month, after the buzz of Tabelog review manipulation news, one third party agent was reported [J] to ask @Cosme users to post positive mark with rewards. IPO must have been prepared before the Tabelog incident for long, so it is unfortunate for them if their IPO price will be affected by this word-of-mouth reputation troubles.

Japan’s Web News Week 5

This week’s Japanese Web/IT related news which we did not write as a dedicated article.

Referred pages are all in Japanese, unless otherwise stated.

If you want to know any specific news more, but unable to find them in other English blog/media, please let us know.

Many Hatsune Miku Videos Being Removed From YouTube By Invalid Copyright Report

Popular human voice synthesizer Vocaloid Hatsune Miku are getting known oversea as a Japanese web phenomenon. Like the global company Google picked it up as a “singer” for Chrome promotion in Japan, where they chose Justin Bieber and Lady Gaga for US.

As the Chrome video shows, there are massive number of generated songs and videos are created, uploaded on Nico Nico Douga and YouTube.

On YouTube, some Miku fans started noticing that some of the Hatsune Miku videos were removed with “copyright violation” recently. Many of the banned videos are English and other subtitled ones made from the original Japanese versions.

Nico Nico Pedia has a detailed history of the issue started in last November [J]. According to it, the users who reported the copyright violation all have a name Junichi Sasa, or slightly modified of it, who are unlikely own the copyright of the removed videos.

Fans made a video to inform this issue. The English subbed one is here,

Chinese,

French,

The copyright holder of the Hatsune Miku’s video is each creator, so, on regular copyright report, the original creators are encouraged to claim YouTube to get it back. However, making things difficult is that many of Hatsune Miku videos are re-uploaded from Nico Nico Douga to YouTube by non-authors, and foreign language subtitled versions are usually made another users. In that meaning, those removed videos are not really by the original copyright holder.

Even when the author does not care, or is pleased that their videos are distributed across the web services and the languages, not many of them notice and take countermeasure on those distributed versions.

CyberAgent Establishes Subsidiary Company For iPhone Camera App “My365″

CyberAgent [J] has announced that they will transfer their iPhone camera social network app “My365” over to Sirok, a subsidiary company they set up for developing smartphone applications.  From now on this new company will manage the service.

“My365” is an iPhone camera app that was released on October 26th of 2011.  Based on the concept of “When you look back at every casual day, lovely memories are made,” each day you store a photo of what you feel is an impressive moment  and upload it into your calendar.  By word of mouth, downloads have spread out to reach 300,000 at present.  Not only in Japan but also in Thai, Hong Kong and elsewhere it has ranked among the highest for free apps in the App Store photo category, and currently about 30% of access is from overseas users centered in the Asian continent.  This time Sirok, established as a subsidiary company, will take over as developing team for “My365” and continue to manage the service.  From here on they are plotting to expand “My365” functions and will proceed to develop an Android version.

 

Translation authorized by VSmedia

Robot Avatar Music Sharing Service “Beatrobo”

I tried out the music service “Beatrobo,” where you create a robot avatar and listen to the same music (YouTube videos) with your friends and introduce music to each other.

The avatar on the right has a little too much flavor …

This “Beatrobo” is a social music community that was just released on December 20th of last year.  From its initial release, users gathered explosively by word of mouth, and also already over 170,000 users “like” the Facebook page.  The service came out of Japan, but the site itself is published in English, so there are lots of foreign users.  The original CEO founder is Hiroshi Asaeda from Melting Dots, [J] who have a business connection with Second Life and worked on management of the Japanese version of the German avatar service “Weblin.”

One major key point of “Beatrobo” is its “asynchronous” feature.  Although it says “together with friends,” it’s not necessary to be logged in simultaneously.  Also new users don’t need to go through the registering process, they can use it easily from their Facebook account.  When you log in your Facebook account and friend information are automatically transferred.

When you first login, it starts out with the avatar creation screen.  However the avatar design is simple, so you just choose eyes, mouth, and color combination.

When avatar creation is finished your room appears. YouTube video appears in the backstage.  The interesting thing here is that Beatrobo’s system automatically makes a recommended playlist based on the number of “Like”s on Facebook.  However it doesn’t completely search for music based on your own taste, but it’s quite nice as a starting point.  Also it simultaneously displays avatars of people using Beatrobo via your Facebook friends, so even though it’s asynchronous, it seems as if someone is there with you.

This is a list of Facebook friends using Beatrobo (names have been erased).  It’s also possible to call someone’s avatar to your room.

Up to 5 people can be displayed including yourself in one room.  You and your friends’ playlists are played back in order, and as each avatar in turn takes the stage, the continuous motion in fine detail is adorable.  Also can vote “LOVE” for videos that you enjoy (just in the same was as “Like” on Facebook).  When you vote LOVE, points are added to users streaming that video, but at the moment it doesn’t particularly seem to be in use.  In the future if you could buy avatar items or room items with these points, the virtual space type of play would be interesting, don’t you think?

 

Translation authorized by VSmedia