[TGS2011] BDNA Officially Presented

Today took place the official presentation of the new social games company BDNA, a joint venture between Bandai Namco (75%) and DeNA (25%). As they announced in the previous report, the capital of the company will be 100M yen (1.3M$), starting operations next October 1st.

Shin Unozawa, COO & Vice President of Bandai Namco Holdings, will be the CEO of the new company. BDNA will be a consolidated subsidiary of Bandai Namco Holdings.

Isao Moriyasu, DeNA CEO (left), and Shin Unozawa (right) made the announcement. The name from the new company, BDNA, came from the acronyms of Bandai (BD), Namco (NA) and DeNA (DNA).

They shown the new logo as well:

Bandai Namco has the contents and the users, but they don’t have the operational know-how for monetize them as DeNA/Mobage has. DeNA’s objective is going global: they are expecting social games will reach soon the same quality as arcades and consumer games, so more and more people will use them.

Bandai Namco and DeNA collaborated before for developing Gundam Royale, a huge success with more than 3M users. Inside BDNA they plan to develop games from Macross series, Gundam series and Tamagotchi series.

 

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Daniel Alías (@danialias) is CEO & Founder of ShakingAsia. He is devoted to introducing web, mobile and games companies to Japan. He is also organizer of Iniciador Tokio, a "from entrepreneurs to entrepreneurs" event. His personal blog (in Spanish) is danialias.com.

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Daniel Alías

Daniel Alías (@danialias) is CEO & Founder of ShakingAsia. He is devoted to introducing web, mobile and games companies to Japan. He is also organizer of Iniciador Tokio, a "from entrepreneurs to entrepreneurs" event. His personal blog (in Spanish) is danialias.com.