NCC 2011 Spring: How The Net Behaves When The Earthquake Hit Japan?

Digital Garage, Japan’s Internet conglomerate known for operating price comparison portal Kakaku.com and helping Twitter’s business operation, held a semiyearly conference event last week, which is called the New Context Conference 2011 Spring, where Japanese well-known tech investor Joi Ito and the world’s Internet authorities came together, most of whom have expertise in social media, radiation measurement and disaster prevention.


Dr. Chowdhury of Twitter started his speech with the first slide of Namazu, a giant catfish which causes earthquakes in Japanese mythology.

Starting with a keynote speech by Abdur Chowdhury (@abdur), the chief scientist of Twitter Inc., he explained how Twitter work had worked efficiently to communicate among people when the massive earthquake had hit the Tohoku Region on March 11, by showing us some animated infographics of how many tweets being exchanged across the globe during the time.

In the first session, five panelists from Japanese and foreign media discussed how mass media should tell the society what happened in the disaster while Twitter and other social media succeeded to deliver up-to-the-minute voices from the devastated areas. Hiroyuki Tsuruta[J], a student entrepreneur who had developed a website collecting tweets supporting our relief efforts, Pray for Japan[J], also joined the panel.


From left to right: Joi Ito (Digital Garage), Abdur Chowdhury (Twitter), Hiroyuki Tsuruta (Pray for Japan), Hiroko Tabuchi (New York Times Tokyo Correspondent), Tomoya Sasaki (Digital Garage) and Tatehiko Koyanagi (Nikkei Inc.)

In the second session, which was titled hardware and sensor network, four experts from radiation measurement device development and crisis response, they talked about how we can obtain parameters to protect ourselves from the invisible enemy when the government and a power company don’t disclose everything on the nuclear powerhouse accident. They introduced RDTN as a web mash-up that helps us learn a lot about what’s happening.


From left to right: Joi Ito (Digital Garage), Jun Murai (Keio Univ.), Ray Ozzie (ex-Chief Software Architect, Microsoft), Aaron Huslage (Crisis Response ICT Specialist) and Dan Sythe (CEO, Iospectra)

The third session, which is about speed and agile software development. In the crisis time of disaster, web apps helping people are needed to developed as rapidly as possible. Joi concluded that a variety of open source resources and cloud services made it easier to launch a web service very quickly, which contributed a lot to providing disaster-related information to the people having no chance to check out news updates on TV.

From left to right: Joi Ito (Digital Garage), Paul Campbell (HyperTiny), Michelle Levesque (ex-Social Product Manager, Google), Phil Libin (Evernote CEO)


Following more than a dozen of unconferences arranged by the attendees, there was an opportunity for four start-ups being incubated at Open Network Lab[J] to present what they had made for the last several months. Open Network Lab is a seed acceleration program by Digital Garage and intends to be Tokyo’s version of Y-Combinator. All services introduced are currently under development, and I will try to let you figure out what they are, but no details are available at the moment.


GroupeLago by Yuta Okazaki (@kenzan100)

Groupelago is a web service that allows you to aggregate social feeds of people you are interested in. Two guys developing the service graduated from Keio University, and they believe it can be used to encourage freshers to join a school club, because it can show them what kind of people the club consists of prior to joining it. The service is currently running in beta and available only among Keio students.

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Frenzee by Masaru Murata (@m_murata[J])

Frenzee is a social web app that allows you to discover new digital content. It helps you connect to someone having the same interest with you by choosing pictures that have been posted on the service. The following video helps you learn how it will work.

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Compath.me by Hiromichi Ando[J] (@hirorimet[J])

Compath.me is a location-based smartphone app that allows you to find discoveries near-by that the other users have posted and you may be interested in.

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Wondershake by Satoshi Suzuki (@Doubles9124)

Satoshi has grown up in Nigeria and London and is currently attending the International Christian University in Tokyo. His app Wondershake is a location-based smartphone app that visualizes your inner taste and connect you with like-minded people around you in the real world. He plans to launch the service at the end of this month, not in Japan but in the US. A judge asked him why he would launch it in the US before Japan, and he answered he believed this app would fit the US market despite average Japanese are considered to be shy and it’s hard for them to make friends with someone else. His answer called a big laugh from an audience.



Finally, Joi proposed a toast to the successful event and expecting more entrepreneurial challenges to come. DJ Amiga started playing music to entertain the gathering crowd.

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Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.

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Masaru IKEDA

Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.