Japanese Government Opens Social Media(=Twitter) Guide Site For Public Organizations
Japan’s Ministry of Economy, Trade and Industry(METI) opened “Public Organization Social Media Portal” [J] to educate national governmental sections and local governments on how to utilize social media.
The portal shows several guidelines for 1. citizens to see social media and 2. government workers to send information via social media.
Interesting thing is, on this site “social media”/”private sector’s social media” all point Twitter only.
For people, the portal alerts that you should check if the governmental Twitter account is real, and provides some check points,
- see the account list confirmed by METI [J]
- see a portal site Gabatter[J], which METI runs with assisted by a private web developer
- check Twinavi [J], an official Japanese Twitter navigation site managed by CGM Marketing, a subsidiary of Digital Garage, a local partner of U.S. Twitter
For national and local governmental sections, they hinted that the organization should have a link from their official website to the Twitter account, to convince people that the account is not fake. It also suggests that you should have a profile, giving account policy documentation and apply for Twinavi listing, which “is a possible path” to be a Twitter authenticated account, though it is also warned that listed on Twinavi does not guarantee to make it an authenticated account.
After the quake, some public/semi-public organizations have been opening Twitter accounts, including Prime Minister’s Office (English one), Tokyo Electric Power Co.(TEPCO) and Japan Ground Self-Defense Force (=army, though they are not allowed to identity themselves so).
