One of Japan’s largest fashion show, Tokyo Girls Collection held its 12th event today at Yoyogi National Gymnasium. Apart from other fashion events exclusively for fashion designers and apparel buyers, it intends young girls to buy what they want with their cellphone handsets while watching the show on which women celebrities and models present the latest trends of clothing and beauty. Some news sources reported over 23,000 women and girls are there to watch and buy just right there.
For the first time in their history, this event is available live on YouTube[J], and you can choose a view from three streams such as a runway camera and a zoom-out angle. In synchronization with the show, pieces that models wear on the runway will be appeared right next to the live streaming screen on the YouTube page, which enables you to buy them so easily just by clicking on what you want. All the viewers can interact with the show presenters by posting messages on Twitter.
It is scheduled to end today at 9pm Japan Time, and its high light videos are expected to be available on YouTube until the next event.
Meanwhile, in association with Google, they are running a campaign using a widget on which users can enjoy coordinating clothes for either of three beauties. You can enjoy it via this link[J]. (available only on Google Chrome) You are recommended to submit a set of pieces in your taste, because the event’s organizer FashionWalker.com[J] will choose the best three sets from the applications including yours, and you may win a chance to get all you have coordinated for completely free.
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